Manager, Cafe Marketing Operations
RevOps Report · New York, NY · 1 mo ago
Management$75k/yrFull-time
We need to output HTML fragment with sections only if real content. Use for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. Must not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO etc. Also remove application instructions. The posting includes "About This Role" paragraph, then "Job Description" with many details. Also "Qualifications" includes Education & Experience, Skills and Competencies, Physical and Environmental Requirements, Work Environment. Also "Compensation" includes Salary plus Commissions Earned (compensation range $75,000 + 3% Sales Commissions) and later "Pay Range $100,000 - $146,300/Salary". There's also Benefits paragraph earlier. No explicit Schedule info. So we should include sections: About the role (maybe from "About This Role"), Responsibilities (from Job Description), Qualifications (Education & Experience), Skills (Skills and Competencies), Benefits (benefits paragraph), Pay (compensation and pay range). No Schedule.
We must not create sections with filler. Ensure we preserve all substantive info. Use
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title. Must not include Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO etc. Also remove application instructions. The posting includes "About This Role" paragraph, then "Job Description" with many details. Also "Qualifications" includes Education & Experience, Skills and Competencies, Physical and Environmental Requirements, Work Environment. Also "Compensation" includes Salary plus Commissions Earned (compensation range $75,000 + 3% Sales Commissions) and later "Pay Range $100,000 - $146,300/Salary". There's also Benefits paragraph earlier. No explicit Schedule info. So we should include sections: About the role (maybe from "About This Role"), Responsibilities (from Job Description), Qualifications (Education & Experience), Skills (Skills and Competencies), Benefits (benefits paragraph), Pay (compensation and pay range). No Schedule.
We must not create sections with filler. Ensure we preserve all substantive info. Use - for any list of duties/requirements/benefits. The responsibilities are many bullet-like sentences; we can turn each into
- . Similarly for qualifications: Education & Experience maybe as
. Skills as . Benefits as maybe just one item.
We need to avoid repeating headings like "About the role" exactly as heading. Use About the role
. Then with the paragraph.
Responsibilities: we need to capture all duties from "Essential Functions" and sub-sections. Could group them under Responsibilities. Provide list items for each bullet.
Qualifications: Education & Experience: Bachelor’s degree... 3+ years... Candidate with access to photography equipment... We'll list as
.
Skills: Skills and Competencies bullet list.
Benefits: paragraph about comprehensive benefits package, benefits may vary, link to site. We'll put as - ... maybe include link.
Pay: include both compensation line and Pay Range. Could combine: Salary plus Commissions Earned (compensation range $75,000 + 3% Sales Commissions) and Pay Range $100,000 - $146,300/Salary. We'll put as
items.
Make sure not to include disclaimer etc. Remove boilerplate like "Disclaimer: This job description reflects..." etc. Also remove "Work Environment" maybe could be part of Qualifications? But we have no separate section for Work Environment; we could include under Qualifications as another bullet? But instructions: Use headings only for those categories. Work Environment not a standard heading; we could incorporate into Qualifications or Skills? Probably better to omit as it's not requested heading. However we must preserve ALL substantive information; we cannot drop it. But we can incorporate it into Qualifications or Skills as a bullet? The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for those sections. It doesn't say we cannot have other headings, but we should prefer those. However we could add a Work Environment
if we want to preserve info. But the list of examples is not exhaustive; they say "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. But we must preserve all substantive info; we could put Work Environment under Qualifications as a bullet. That would preserve info. Similarly Physical and Environmental Requirements could go under Qualifications as bullet.
Thus we will create Qualifications section with sub-bullets: Education & Experience, Skills and Competencies (but Skills is separate heading). Actually Skills and Competencies is separate heading per examples. So we will have Qualifications for Education & Experience, maybe also Physical and Environmental Requirements and Work Environment under Qualifications? But Skills heading will hold Skills and Competencies. So Qualifications will contain Education & Experience, Physical and Environmental Requirements, Work Environment. We'll make with items.
Now let's extract content.
About This Role paragraph:
"Our team members are the key to our company’s success, and their health and well\-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work\-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits"
Note there is a typo "fill list". We'll keep as is.
Responsibilities: from "Job Description" paragraph and then "Essential Functions" sub-sections.
Job Description paragraph: "The Restaurant Marketing Manager is responsible for developing, coordinating, and executing marketing initiatives at Hard Rock Cafe to drive guest traffic, increase revenue, and strengthen brand presence. This role collaborates with local, regional, and global teams, as well as agency partners, to ensure the consistent, high\-quality execution of all promotions in line with brand guidelines. The role owns local marketing responsibilities across PR/social, activations, partnerships, advertising, and cafe live entertainment. Success in this position comes from delivering clear, effective, on\-brand deliverables in a timely manner that support operators in growing guest visits, top\-line revenue, and bottom\-line profitability. This requires knowledge of trends, strong industry \& community relationships, and expertise in restaurant, retail, and entertainment environments. The ideal candidate must be a results\-driven, self\-starter with strong instincts and adaptability, who is comfortable working in a fast\-paced environment."
Then Essential Functions with subheadings: Restaurant Marketing Support, PR and Social Media, Local and Brand Partnerships & Activations, OOH and Digital Advertising, Cafe Live Music Programming, Budgeting.
We need to capture each bullet under those subheadings as list items.
Let's extract each bullet:
Restaurant Marketing Support:
- Execute and amplify brand campaigns and initiatives with strong attention to location awareness
- Assist with annual local calendar planning; create and own local‑relevant OpenTable experiences, campaigns and offers end‑to‑end to drive foot traffic and increase revenue for the cafe and retail
- Support creative asset development; maintain on‑site collateral and own the customer journey
- Build activation decks and support materials for LTOs, local & brand campaigns, and menu launches
- Provide weekly updates to leadership on project status and upcoming initiatives; create recaps and best‑practice documentation for major initiatives and AOP deliverables; track KPIs and run post‑mortems to inform optimization and next steps
PR and Social Media:
- Lead local PR efforts, including securing media coverage, in partnership with brand PR and agency teams
- Serve as liaison to brand PR department and agency, local PR agency, and social media agency
- Develop a local content calendar, oversee asset production, and coordinate paid social (Meta) approach with agency partners via approved platforms
- Position the cafe as a must‑go for tourists and locals using current trends within brand guidelines
- Manage influencer partnerships from sourcing & briefing, through execution and post‑campaign recaps
- Ensure compliance with brand standards, influencer disclosure requirements, and content usage rights (photo/video/music) across all channels
- Support reputation management channels by monitoring review trends and escalating operational opportunities and guest sentiment insights to cafe leadership
- Coordinate timely, on‑brand responses in partnership with the GM/Operations (as designated)
- Support accuracy of key listings (hours, contact info, menus, events) and ensure updates are communicated across relevant platforms.
Local and Brand Partnerships & Activations:
- Activate and amplify global brand campaigns, partnerships and activations on a local level to drive sales and awareness
- Identify opportunities to expand these initiatives and deliver events that drive awareness and revenue
- Develop and maintain local partnerships, maximize opportunities for location/brand awareness, community involvement, and revenue
- Nurture industry relationships with major entertainment, beverage and sports companies and develop key relationships to drive cafe live programming
- Develop new relationships with key players & brands aligned with Hard Rock Cafe
- Head up philanthropic partnerships, activations, and new opportunities
OOH and Digital Advertising:
- Coordinate local OOH, digital advertising, and radio initiatives with agency partners to maximize budget efficiency and reach in the local market
- Oversee brand vibe, messaging and storytelling on digital marquee and other placements
- Support street‑level/guerrilla marketing concepts and local activations as appropriate
- Partner with agencies on campaign reporting and insights; share performance learnings with leadership
Cafe Live Music Programming:
- Identify and pursue new live music opportunities in the cafe, support weekly live music programs
- Serve as a primary liaison for cafe DJs, live bands, and VIPs
- Build and maintain strong relationships with talent management and production teams
- Collaborate with AV and production teams to ensure seamless sound, lighting, and performance setups, including sound checks, load‑ins, and load‑outs
- Develop and maintain a diverse and engaging entertainment schedule
- Ensure all technical riders and artist requirements are met
- Fulfill hospitality needs and green room setups
Budgeting:
- Assist with budgeting, expense tracking, and vendor payments with accountability for tracking spend against budget and supporting P&L performance
Now Qualifications: Education & Experience:
- Bachelor’s degree in Marketing, Business, Hospitality, or related field preferred
- 3+ years of experience in restaurant marketing, retail marketing, live entertainment marketing or cross‑functional project support required
- Candidate with access to photography equipment to support social media creation preferred
Physical and Environmental Requirements:
- Ability to stand, walk, and move throughout the venue for long periods
- Comfortable working in a loud, fast‑paced environment with exposure to music and crowds
- Ability to lift and move objects weighing up to 25 pounds as needed
- Flexibility to work late nights, weekends, and holidays based on event schedules
Work Environment:
- Fast‑paced office environment
- Primarily office‑based with occasional off‑site support for photo shoots, activations, or cafe visits
- Dynamic, high‑energy restaurant environment with exposure to live music, guests, and high‑volume operations
- Frequent interaction with artists, bands, DJs, promoters, and nightlife clients, ensuring smooth execution of events
Skills and Competencies:
- Understanding of annual operating plan execution and brand storytelling
- Proficient in Microsoft 365 (Word, Excel, PowerPoint) and familiar with event management platforms
- Strong communication skills with the ability to collaborate effectively across local and global teams as well as agency partners
- Demonstrated ability to manage multiple stakeholders and balance competing priorities
- Exceptional organizational and time‑management skills with the ability to manage multiple projects/events simultaneously
- Outstanding communication skills, ability to think quickly and solve problems in high‑pressure situations with attention to detail
- High energy and strong interpersonal skills, with a passion for entertainment and marketing
- Adaptability in a fast‑paced, deadline‑driven environment
- Analytical thinking for market research, menu insights, and performance reporting
- Guest‑centric mindset with a focus on creating tools and programs that help restaurants drive traffic and sales
Benefits: we already have paragraph.
Pay: Compensation line: "Salary plus Commissions Earned ( compensation range $75,000 \+ 3% Sales Commissions)" and later "Pay Range $100,000 \- $146,300/Salary". We'll combine.
We need to output HTML fragment only.
Let's construct.
We'll start with About the role
...
Then Responsibilities
with all responsibility items.
Then Qualifications
with
- . Skills as
- ... maybe include link.
Pay: include both compensation line and Pay Range. Could combine: Salary plus Commissions Earned (compensation range $75,000 + 3% Sales Commissions) and Pay Range $100,000 - $146,300/Salary. We'll put as
- items.
Make sure not to include disclaimer etc. Remove boilerplate like "Disclaimer: This job description reflects..." etc. Also remove "Work Environment" maybe could be part of Qualifications? But we have no separate section for Work Environment; we could include under Qualifications as another bullet? But instructions: Use headings only for those categories. Work Environment not a standard heading; we could incorporate into Qualifications or Skills? Probably better to omit as it's not requested heading. However we must preserve ALL substantive information; we cannot drop it. But we can incorporate it into Qualifications or Skills as a bullet? The instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says use those for those sections. It doesn't say we cannot have other headings, but we should prefer those. However we could add a
Work Environment
if we want to preserve info. But the list of examples is not exhaustive; they say "usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. But we must preserve all substantive info; we could put Work Environment under Qualifications as a bullet. That would preserve info. Similarly Physical and Environmental Requirements could go under Qualifications as bullet. Thus we will create Qualifications section with sub-bullets: Education & Experience, Skills and Competencies (but Skills is separate heading). Actually Skills and Competencies is separate heading per examples. So we will have Qualifications for Education & Experience, maybe also Physical and Environmental Requirements and Work Environment under Qualifications? But Skills heading will hold Skills and Competencies. So Qualifications will contain Education & Experience, Physical and Environmental Requirements, Work Environment. We'll make
- with items.
Now let's extract content.
About This Role paragraph:
"Our team members are the key to our company’s success, and their health and well\-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work\-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits"
Note there is a typo "fill list". We'll keep as is.
Responsibilities: from "Job Description" paragraph and then "Essential Functions" sub-sections.
Job Description paragraph: "The Restaurant Marketing Manager is responsible for developing, coordinating, and executing marketing initiatives at Hard Rock Cafe to drive guest traffic, increase revenue, and strengthen brand presence. This role collaborates with local, regional, and global teams, as well as agency partners, to ensure the consistent, high\-quality execution of all promotions in line with brand guidelines. The role owns local marketing responsibilities across PR/social, activations, partnerships, advertising, and cafe live entertainment. Success in this position comes from delivering clear, effective, on\-brand deliverables in a timely manner that support operators in growing guest visits, top\-line revenue, and bottom\-line profitability. This requires knowledge of trends, strong industry \& community relationships, and expertise in restaurant, retail, and entertainment environments. The ideal candidate must be a results\-driven, self\-starter with strong instincts and adaptability, who is comfortable working in a fast\-paced environment."
Then Essential Functions with subheadings: Restaurant Marketing Support, PR and Social Media, Local and Brand Partnerships & Activations, OOH and Digital Advertising, Cafe Live Music Programming, Budgeting.
We need to capture each bullet under those subheadings as list items.
Let's extract each bullet:
Restaurant Marketing Support:
- Execute and amplify brand campaigns and initiatives with strong attention to location awareness
- Assist with annual local calendar planning; create and own local‑relevant OpenTable experiences, campaigns and offers end‑to‑end to drive foot traffic and increase revenue for the cafe and retail
- Support creative asset development; maintain on‑site collateral and own the customer journey
- Build activation decks and support materials for LTOs, local & brand campaigns, and menu launches
- Provide weekly updates to leadership on project status and upcoming initiatives; create recaps and best‑practice documentation for major initiatives and AOP deliverables; track KPIs and run post‑mortems to inform optimization and next steps
PR and Social Media:
- Lead local PR efforts, including securing media coverage, in partnership with brand PR and agency teams
- Serve as liaison to brand PR department and agency, local PR agency, and social media agency
- Develop a local content calendar, oversee asset production, and coordinate paid social (Meta) approach with agency partners via approved platforms
- Position the cafe as a must‑go for tourists and locals using current trends within brand guidelines
- Manage influencer partnerships from sourcing & briefing, through execution and post‑campaign recaps
- Ensure compliance with brand standards, influencer disclosure requirements, and content usage rights (photo/video/music) across all channels
- Support reputation management channels by monitoring review trends and escalating operational opportunities and guest sentiment insights to cafe leadership
- Coordinate timely, on‑brand responses in partnership with the GM/Operations (as designated)
- Support accuracy of key listings (hours, contact info, menus, events) and ensure updates are communicated across relevant platforms.
Local and Brand Partnerships & Activations:
- Activate and amplify global brand campaigns, partnerships and activations on a local level to drive sales and awareness
- Identify opportunities to expand these initiatives and deliver events that drive awareness and revenue
- Develop and maintain local partnerships, maximize opportunities for location/brand awareness, community involvement, and revenue
- Nurture industry relationships with major entertainment, beverage and sports companies and develop key relationships to drive cafe live programming
- Develop new relationships with key players & brands aligned with Hard Rock Cafe
- Head up philanthropic partnerships, activations, and new opportunities
OOH and Digital Advertising:
- Coordinate local OOH, digital advertising, and radio initiatives with agency partners to maximize budget efficiency and reach in the local market
- Oversee brand vibe, messaging and storytelling on digital marquee and other placements
- Support street‑level/guerrilla marketing concepts and local activations as appropriate
- Partner with agencies on campaign reporting and insights; share performance learnings with leadership
Cafe Live Music Programming:
- Identify and pursue new live music opportunities in the cafe, support weekly live music programs
- Serve as a primary liaison for cafe DJs, live bands, and VIPs
- Build and maintain strong relationships with talent management and production teams
- Collaborate with AV and production teams to ensure seamless sound, lighting, and performance setups, including sound checks, load‑ins, and load‑outs
- Develop and maintain a diverse and engaging entertainment schedule
- Ensure all technical riders and artist requirements are met
- Fulfill hospitality needs and green room setups
Budgeting:
- Assist with budgeting, expense tracking, and vendor payments with accountability for tracking spend against budget and supporting P&L performance
Now Qualifications: Education & Experience:
- Bachelor’s degree in Marketing, Business, Hospitality, or related field preferred
- 3+ years of experience in restaurant marketing, retail marketing, live entertainment marketing or cross‑functional project support required
- Candidate with access to photography equipment to support social media creation preferred
Physical and Environmental Requirements:
- Ability to stand, walk, and move throughout the venue for long periods
- Comfortable working in a loud, fast‑paced environment with exposure to music and crowds
- Ability to lift and move objects weighing up to 25 pounds as needed
- Flexibility to work late nights, weekends, and holidays based on event schedules
Work Environment:
- Fast‑paced office environment
- Primarily office‑based with occasional off‑site support for photo shoots, activations, or cafe visits
- Dynamic, high‑energy restaurant environment with exposure to live music, guests, and high‑volume operations
- Frequent interaction with artists, bands, DJs, promoters, and nightlife clients, ensuring smooth execution of events
Skills and Competencies:
- Understanding of annual operating plan execution and brand storytelling
- Proficient in Microsoft 365 (Word, Excel, PowerPoint) and familiar with event management platforms
- Strong communication skills with the ability to collaborate effectively across local and global teams as well as agency partners
- Demonstrated ability to manage multiple stakeholders and balance competing priorities
- Exceptional organizational and time‑management skills with the ability to manage multiple projects/events simultaneously
- Outstanding communication skills, ability to think quickly and solve problems in high‑pressure situations with attention to detail
- High energy and strong interpersonal skills, with a passion for entertainment and marketing
- Adaptability in a fast‑paced, deadline‑driven environment
- Analytical thinking for market research, menu insights, and performance reporting
- Guest‑centric mindset with a focus on creating tools and programs that help restaurants drive traffic and sales
Benefits: we already have paragraph.
Pay: Compensation line: "Salary plus Commissions Earned ( compensation range $75,000 \+ 3% Sales Commissions)" and later "Pay Range $100,000 \- $146,300/Salary". We'll combine.
We need to output HTML fragment only.
Let's construct.
We'll start with
About the role
...
ThenResponsibilities
- with all responsibility items.
Then
Qualifications
- with
- . Benefits as
- maybe just one item.
We need to avoid repeating headings like "About the role" exactly as heading. Use
About the role
. Thenwith the paragraph. Responsibilities: we need to capture all duties from "Essential Functions" and sub-sections. Could group them under Responsibilities. Provide list items for each bullet. Qualifications: Education & Experience: Bachelor’s degree... 3+ years... Candidate with access to photography equipment... We'll list as
- .
Skills: Skills and Competencies bullet list.
Benefits: paragraph about comprehensive benefits package, benefits may vary, link to site. We'll put as