Manager, Business Insights
SiriusXM · Los Angeles, CA · 1 mo ago
HybridOTHR$92k–$120k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are", "How You’ll Make An Impact", "What You’ll Do", "What You’ll Need". Also there is compensation info: salary range. Also maybe benefits? Not mentioned. Schedule? Not mentioned. So we include sections for About the role? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should map content to appropriate headings. The posting includes "Who We Are" (company overview) maybe not needed as section? Could be "About the role"? Actually "Who We Are" is about company, not role. Might be considered "About the role"? But they said do NOT repeat the job title as a heading. We can include a section for "About the role" summarizing the role description? But we have "How You’ll Make An Impact" and "What You’ll Do". Those could be Responsibilities. "What You’ll Need" could be Requirements/Qualifications/Skills. Pay section from salary range. Benefits not present, so omit. Schedule not present, omit.
We must not include boilerplate like EEO, legal, etc. Also remove duplicated lines. Also remove Job ID/requisition numbers (R-2026-06-49) - drop.
We must preserve all substantive information. So include company overview? Possibly under "About the role"? But "About the role" is about the role, not company. However we could include a brief "About SiriusXM" as a paragraph before sections? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should map content to appropriate headings. The posting includes "Who We Are" (company overview) maybe not needed as section? Could be "About the role"? Actually "Who We Are" is about company, not role. Might be considered "About the role"? But they said do NOT repeat the job title as a heading. We can include a section for "About the role" summarizing the role description? But we have "How You’ll Make An Impact" and "What You’ll Do". Those could be Responsibilities. "What You’ll Need" could be Requirements/Qualifications/Skills. Pay section from salary range. Benefits not present, so omit. Schedule not present, omit.
We must not include boilerplate like EEO, legal, etc. Also remove duplicated lines. Also remove Job ID/requisition numbers (R-2026-06-49) - drop.
We must preserve all substantive information. So include company overview? Possibly under "About the role"? But "About the role" is about the role, not company. However we could include a brief "About SiriusXM" as a paragraph before sections? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings? It says use for section headings (e.g. ...). Likely they expect only those headings. So we should map content to those headings. Let's create sections:
- About the role: maybe a brief summary of role purpose (from "How You’ll Make An Impact" first paragraph). Could combine.
- Responsibilities: the bullet list under "What You’ll Do". Use - .
- Requirements: maybe combine "What You’ll Need" plus some qualifications like degree, experience.
- Qualifications: maybe separate? Could combine Requirements and Qualifications? But they said prefer few substantive sections over many thin ones. So we could have Requirements (including experience, education, skills). Skills maybe separate? But we can include skills within Requirements.
- Pay: salary range.
We should not include Benefits or Schedule.
We must not include filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We need to output only HTML fragment.
Let's extract substantive content:
Company overview: "Who We Are SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Connected Vehicle SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms in North America for the last 25 years. Named the 2020 Company of the Year in the Telematics Industry by Frost & Sullivan, we provide safety, security and convenience services to millions of vehicle owners across major automotive brands. Our teams are continuously working to develop leading-edge technology that can not only add convenience to the daily lives of so many drivers across the country but our advancements in safety and security could also help save their lives."
That's substantive but maybe not needed as a section? Could be part of "About the role"? Might be okay to include as a paragraph under "About the role". However "About the role" should be about the role, not company. But we could treat it as "About SiriusXM". The instruction didn't forbid other headings, but gave examples. Safer to include a section "About the role" that includes both company overview and role impact? Might be okay.
Let's parse "How You’ll Make An Impact": It's a paragraph describing role purpose. We'll put that under About the role.
Responsibilities: bullet list from "What You’ll Do". Let's extract each line:
- Lead marketing and business analytics efforts across campaign channels by translating business goals into measurement plans, analytical frameworks, and actionable recommendations that improve performance
- Own the analysis of site behavior, channel engagement, customer response, and campaign effectiveness, identifying trends, performance drivers, risks, and optimization opportunities across the customer journey
- Leverage behavioral, campaign, and operational data from platforms such as Adobe Analytics, AWS, Salesforce Marketing Cloud, and other internal data sources to build, automate, and maintain dashboards, recurring reports, scorecards, and user guides
- Establish and maintain KPI definitions, performance benchmarks, reporting standards, and business rules to ensure stakeholders are aligned on how success is measured and tracked
- Partner with marketing, product, channel, data engineering, and technology teams to gather requirements, prioritize analytical needs, and translate business questions into scalable reporting and data solutions
- Lead the design, implementation, and ongoing governance of tracking strategies, tagging frameworks, and data collection standards across digital properties to ensure complete, accurate, and durable measurement
- Support campaign and lifecycle marketing teams by delivering timely reporting, performance readouts, test results, and audience insights that inform targeting, messaging, and channel strategy
- Combine and reconcile data from disparate internal and external sources to create a more comprehensive view of customer behavior, marketing performance, and business outcomes
- Leverage SQL, Python, R, Excel, Tableau, Alteryx, Athena, and similar analytics tools to perform deep-dive analyses and generate actionable insights
- Drive the development of self-service analytics capabilities by creating scalable dashboards, templates, documentation, and reporting tools that improve access to trusted data and reduce manual effort
- Partner with agile product and technology teams to define tracking requirements for new features, enhancements, integrations, and releases, ensuring analytics needs are incorporated early in the development lifecycle
- Contribute to QA and validation processes, including automated and manual testing of analytics implementations, to confirm that tracking is working as intended across websites, campaigns, and other digital assets
- Manage and prioritize multiple analytics requests, balancing ad hoc support, recurring reporting, strategic analyses, and long-term capability-building initiatives
- Serve as a subject matter expert and internal consultant on digital and marketing analytics best practices, including success criteria, KPI selection, reporting methodology, experimentation, and tracking validation
- Support a culture of continuous improvement by documenting processes, standardizing methodologies, and advancing more scalable, efficient, and insight-driven ways of working across the organization
That's many bullet points.
Requirements/Qualifications/Skills: from "What You’ll Need". Let's extract:
- Typically requires a minimum of 5 years of hands on experience with analytics tools such as R, SQL/Python, AWS/Athena/QuickSuite, Tableau, Alteryx, Excel and related BI or data visualization platforms with a Bachelor’s degree in Analytics, Finance, Mathematics, Business, Marketing or related field. (Master’s degree preferred)
- Experience managing behavioral tracking implementations, tag management, and data analysis, with a preference for Adobe Analytics expertise
- Ability to clearly translate technical data into a framework, visualization and language that internal clients can understand
- Experience applying Business Intelligence (BI) and advanced analytics to uncover insights and solve business problems
- Strong data storytelling skills, with the ability to clearly communicate insights and persuasively present data, conclusions, and recommendations in a structured manner to diverse audiences, including executive leadership.
- Experience in supporting Marketing initiatives
- Ability to think and act proactively, anticipate needs, and take appropriate action by leveraging data and insights to drive measurable improvements
- Strong, engaging presenter and ability to craft powerful stories from data
- Well-developed problem-solving capabilities
- Ability to distill complex situations and communicate them concisely
- Knowledge of AI-driven analytics techniques and tools, with the ability to apply them to customer behavior analysis, forecasting, and optimization
- Ability to work independently with minimal direction in a collaborative team environment
- A high level of energy and the ability to set and meet deadlines
- Experience working in an agile development environment
- Knowledgeable on the technical requirements to accurately track digital behavior
- Ability to derive insights and develop action plans from data analysis
- Strong knowledge of data architecture and digital data analysis techniques
- Strong knowledge of marketing technology platforms (Salesforce Marketing Cloud a plus)
- Ability to communicate results and insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
- Willingness to take initiative and to follow through on projects
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
- Experience with digital analytics, behavioral tracking, tag management, and Adobe Analytics implementations
- Experience leveraging marketing technologies and AI-driven analytics tools to generate insights and optimize business performance
- Advanced proficiency in SQL, Python, Excel, Tableau, AWS/Athena, and Business Intelligence tools.
- Strong knowledge of data architecture, reporting automation, dashboard development, and data visualization
- Must be able to develop and implement net new processes that drive efficiency and effectiveness
- Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
- Must have legal right to work in the U.S.
Also compensation: "At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $92,276 - $120,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives."
We'll put that under Pay.
We must not include EEO etc.
Now produce HTML:
About the role
... company overview + How You’ll Make An Impact paragraph?
But we need to avoid duplication: The "How You’ll Make An Impact" paragraph is substantive; we can include it.
Let's craft About the role paragraph: combine company overview and impact statement.
Company overview: "SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms
for section headings (e.g. ...). Likely they expect only those headings. So we should map content to those headings. Let's create sections:
- About the role: maybe a brief summary of role purpose (from "How You’ll Make An Impact" first paragraph). Could combine.
- Responsibilities: the bullet list under "What You’ll Do". Use - .
- Requirements: maybe combine "What You’ll Need" plus some qualifications like degree, experience.
- Qualifications: maybe separate? Could combine Requirements and Qualifications? But they said prefer few substantive sections over many thin ones. So we could have Requirements (including experience, education, skills). Skills maybe separate? But we can include skills within Requirements.
- Pay: salary range.
We should not include Benefits or Schedule.
We must not include filler like "commensurate with experience". Not present.
We must not repeat job title as heading.
We need to output only HTML fragment.
Let's extract substantive content:
Company overview: "Who We Are SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Connected Vehicle SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms in North America for the last 25 years. Named the 2020 Company of the Year in the Telematics Industry by Frost & Sullivan, we provide safety, security and convenience services to millions of vehicle owners across major automotive brands. Our teams are continuously working to develop leading-edge technology that can not only add convenience to the daily lives of so many drivers across the country but our advancements in safety and security could also help save their lives."
That's substantive but maybe not needed as a section? Could be part of "About the role"? Might be okay to include as a paragraph under "About the role". However "About the role" should be about the role, not company. But we could treat it as "About SiriusXM". The instruction didn't forbid other headings, but gave examples. Safer to include a section "About the role" that includes both company overview and role impact? Might be okay.
Let's parse "How You’ll Make An Impact": It's a paragraph describing role purpose. We'll put that under About the role.
Responsibilities: bullet list from "What You’ll Do". Let's extract each line:
- Lead marketing and business analytics efforts across campaign channels by translating business goals into measurement plans, analytical frameworks, and actionable recommendations that improve performance
- Own the analysis of site behavior, channel engagement, customer response, and campaign effectiveness, identifying trends, performance drivers, risks, and optimization opportunities across the customer journey
- Leverage behavioral, campaign, and operational data from platforms such as Adobe Analytics, AWS, Salesforce Marketing Cloud, and other internal data sources to build, automate, and maintain dashboards, recurring reports, scorecards, and user guides
- Establish and maintain KPI definitions, performance benchmarks, reporting standards, and business rules to ensure stakeholders are aligned on how success is measured and tracked
- Partner with marketing, product, channel, data engineering, and technology teams to gather requirements, prioritize analytical needs, and translate business questions into scalable reporting and data solutions
- Lead the design, implementation, and ongoing governance of tracking strategies, tagging frameworks, and data collection standards across digital properties to ensure complete, accurate, and durable measurement
- Support campaign and lifecycle marketing teams by delivering timely reporting, performance readouts, test results, and audience insights that inform targeting, messaging, and channel strategy
- Combine and reconcile data from disparate internal and external sources to create a more comprehensive view of customer behavior, marketing performance, and business outcomes
- Leverage SQL, Python, R, Excel, Tableau, Alteryx, Athena, and similar analytics tools to perform deep-dive analyses and generate actionable insights
- Drive the development of self-service analytics capabilities by creating scalable dashboards, templates, documentation, and reporting tools that improve access to trusted data and reduce manual effort
- Partner with agile product and technology teams to define tracking requirements for new features, enhancements, integrations, and releases, ensuring analytics needs are incorporated early in the development lifecycle
- Contribute to QA and validation processes, including automated and manual testing of analytics implementations, to confirm that tracking is working as intended across websites, campaigns, and other digital assets
- Manage and prioritize multiple analytics requests, balancing ad hoc support, recurring reporting, strategic analyses, and long-term capability-building initiatives
- Serve as a subject matter expert and internal consultant on digital and marketing analytics best practices, including success criteria, KPI selection, reporting methodology, experimentation, and tracking validation
- Support a culture of continuous improvement by documenting processes, standardizing methodologies, and advancing more scalable, efficient, and insight-driven ways of working across the organization
That's many bullet points.
Requirements/Qualifications/Skills: from "What You’ll Need". Let's extract:
- Typically requires a minimum of 5 years of hands on experience with analytics tools such as R, SQL/Python, AWS/Athena/QuickSuite, Tableau, Alteryx, Excel and related BI or data visualization platforms with a Bachelor’s degree in Analytics, Finance, Mathematics, Business, Marketing or related field. (Master’s degree preferred)
- Experience managing behavioral tracking implementations, tag management, and data analysis, with a preference for Adobe Analytics expertise
- Ability to clearly translate technical data into a framework, visualization and language that internal clients can understand
- Experience applying Business Intelligence (BI) and advanced analytics to uncover insights and solve business problems
- Strong data storytelling skills, with the ability to clearly communicate insights and persuasively present data, conclusions, and recommendations in a structured manner to diverse audiences, including executive leadership.
- Experience in supporting Marketing initiatives
- Ability to think and act proactively, anticipate needs, and take appropriate action by leveraging data and insights to drive measurable improvements
- Strong, engaging presenter and ability to craft powerful stories from data
- Well-developed problem-solving capabilities
- Ability to distill complex situations and communicate them concisely
- Knowledge of AI-driven analytics techniques and tools, with the ability to apply them to customer behavior analysis, forecasting, and optimization
- Ability to work independently with minimal direction in a collaborative team environment
- A high level of energy and the ability to set and meet deadlines
- Experience working in an agile development environment
- Knowledgeable on the technical requirements to accurately track digital behavior
- Ability to derive insights and develop action plans from data analysis
- Strong knowledge of data architecture and digital data analysis techniques
- Strong knowledge of marketing technology platforms (Salesforce Marketing Cloud a plus)
- Ability to communicate results and insights to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority
- Willingness to take initiative and to follow through on projects
- Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
- Experience with digital analytics, behavioral tracking, tag management, and Adobe Analytics implementations
- Experience leveraging marketing technologies and AI-driven analytics tools to generate insights and optimize business performance
- Advanced proficiency in SQL, Python, Excel, Tableau, AWS/Athena, and Business Intelligence tools.
- Strong knowledge of data architecture, reporting automation, dashboard development, and data visualization
- Must be able to develop and implement net new processes that drive efficiency and effectiveness
- Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
- Must have legal right to work in the U.S.
Also compensation: "At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $92,276 - $120,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives."
We'll put that under Pay.
We must not include EEO etc.
Now produce HTML:
About the role
... company overview + How You’ll Make An Impact paragraph?
But we need to avoid duplication: The "How You’ll Make An Impact" paragraph is substantive; we can include it.
Let's craft About the role paragraph: combine company overview and impact statement.
Company overview: "SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms
About the role
... company overview + How You’ll Make An Impact paragraph?
But we need to avoid duplication: The "How You’ll Make An Impact" paragraph is substantive; we can include it. Let's craft About the role paragraph: combine company overview and impact statement. Company overview: "SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms