Manager, Brand Activation + Operations
SimpliSafe · Boston, MA · 1 mo ago
Hybrid$141k–$188k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO etc. Must preserve all substantive info.
We need to parse the posting.
First part: "About SimpliSafe" is description of company. Could be "About the role"? Actually the posting includes "About SimpliSafe" then "Why are we hiring?" then "The Role". The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to these headings.
We have:
- About SimpliSafe: description of company, mission, culture, hybrid work model. This could go under "About the role"? Actually "About the role" is about the role, not company. But we could treat "About SimpliSafe" as "About the role"? Might be okay. However we have also "The Role" description. Could combine.
Better: Use "About the role" for the description of the role (The Role section). Use "Responsibilities" for bullet list of duties. Use "Qualifications" for qualifications list. Use "Skills" maybe from values? Could list values as skills? Or we could omit Skills if not specific. Benefits: we have "What We Offer" includes mission-driven culture, total rewards, free SimpliSafe system, ERGs. Also mention total rewards package details. Pay: we have target annual base pay range $141,000 to $188,000. Also mention bonus, equity, etc. Schedule: hybrid work model description: expects teams to come together in office on two core days, typically Tuesday, Wednesday, or Thursday; flexibility.
Thus we can create sections:
.
Qualifications:
- 5+ years of experience in brand management, brand operations, or a similar cross-functional marketing role.
- Experience supporting internal and external agency relationships: building holistic timelines, budget management, and feedback loops.
- Strong process orientation; comfortable supporting a structured framework (like a Master Brief or brand review process) and helping keep multiple stakeholders aligned to it.
- Ability to help translate high-level brand strategy into practical toolkits and guides that other teams can actually use.
- Excellent cross-functional communication; you'll be a trusted connector between Brand, Creative, Integrated Marketing and Channel teams.
Skills: values list as above.
Benefits: we have list.
Pay: we have paragraph.
Schedule: we have paragraph.
Check for any other substantive info: "We're committed to fair and equitable pay practices, as well as pay transparency. We regularly review our programs to ensure they remain competitive and aligned with our values." That's somewhat generic but still substantive. Could include in Pay section maybe. But it's somewhat boilerplate but not exactly EEO. It's about pay practices. Could include.
Also "We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to these headings.
We have:
- About SimpliSafe: description of company, mission, culture, hybrid work model. This could go under "About the role"? Actually "About the role" is about the role, not company. But we could treat "About SimpliSafe" as "About the role"? Might be okay. However we have also "The Role" description. Could combine.
Better: Use "About the role" for the description of the role (The Role section). Use "Responsibilities" for bullet list of duties. Use "Qualifications" for qualifications list. Use "Skills" maybe from values? Could list values as skills? Or we could omit Skills if not specific. Benefits: we have "What We Offer" includes mission-driven culture, total rewards, free SimpliSafe system, ERGs. Also mention total rewards package details. Pay: we have target annual base pay range $141,000 to $188,000. Also mention bonus, equity, etc. Schedule: hybrid work model description: expects teams to come together in office on two core days, typically Tuesday, Wednesday, or Thursday; flexibility.
Thus we can create sections:
About the role
with paragraph summarizing role: The Brand Activation & Operations Manager supports SimpliSafe's Brand team in turning brand strategy into action across the organization... etc. Could include the description from "The Role" and maybe the bullet points under Brand Activation & Enablement etc. But those are responsibilities.
Better: Keep "About the role" as a short paragraph from "The Role" intro: "The Brand Activation & Operations Manager supports SimpliSafe's Brand team in turning brand strategy into action across the organization. You'll help manage the Master Brief process, translate brand vision into the toolkits and messaging guides that keep every channel consistent, and support the operational backbone, agency management, brand review, and creative guardrails that allows the broader team to move faster without losing brand integrity. This is a newly created role. It brings dedicated execution capacity to the Brand team as we develop and scale a refreshed positioning, elevating the Brand team's ability to drive greater consistency across the customer journey."
Then Responsibilities: list bullet points from the three categories: Brand Activation & Enablement, Brand Operations & Governance, Agency & Program Management, Cross-Functional Alignment. Each bullet could be a list item.
Qualifications: list bullet points from "Qualifications:" section.
Skills: maybe we can extract from values? The values list: Customer Obsessed, Aim High, No Ego, One Team, Lift As We Climb, Lean & Nimble. Those are values not skills. Could treat as Skills? But instruction: only include section when posting has real, specific content for it. Values are specific content; we could put them under Skills or maybe under a separate section like "Values". But allowed headings are limited to those listed. Could put them under Skills as they are competencies/behaviors. That seems acceptable.
Benefits: from "What We Offer": mission- and values-driven culture, safe inclusive environment, comprehensive total rewards package, free SimpliSafe system and professional monitoring, Employee Resource Groups (ERGs). Also mention total rewards package details (medical, retirement, lifestyle benefits). We'll include those.
Pay: target annual base pay range $141,000 to $188,000, plus mention bonus, equity, etc.
Schedule: hybrid work model: expect teams to come together in office on two core days, typically Tuesday, Wednesday, or Thursday; flexibility.
We must not include boilerplate like EEO etc. Also must not include application instructions.
We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like "Free SimpliSafe system and professional monitoring for your home." "Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change." Also "comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families (For more information on our total rewards please click here)" - we can keep that sentence but maybe drop the link reference? It's okay to keep as is.
We need to avoid repeating job title as heading; we are not.
We must not put Job ID/requisition numbers as headings; none present.
We must not emit a heading followed by filler/placeholder text like "commensurate with experience". We don't have that.
Now produce HTML fragment: only the sections, each with heading and content.
Structure:
About the role
About the role
...
Responsibilities
- ... ...
Qualifications
- ... ...
Skills
- Customer Obsessed
- Aim High
- No Ego
- One Team
- Lift As We Climb
- Lean & Nimble
Benefits
- Mission- and values-driven culture and a safe, inclusive environment where you can build, grow and thrive
- Comprehensive total rewards package that supports your wellness and provides security for SimpliSafers and their families
- Free SimpliSafe system and professional monitoring for your home
- Employee Resource Groups (ERGs) that bring people together, give opportunities to network, mentor and develop, and advocate for change
Pay
The target annual base pay range for this role is $141,000 to $188,000. Beyond base pay, we offer a Total Rewards package that may include participation in our annual bonus program, equity, and other forms of compensation, in addition to a full range of medical, retirement, and lifestyle benefits.
Schedule
We embrace a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state‑of‑the‑art office on two core days, typically Tuesday, Wednesday, or Thursday – working together in person and choosing where they work for the remainder of the week.
Check that we haven't repeated info unnecessarily. Ensure we didn't omit any substantive info: The "About SimpliSafe" description includes mission, culture, hybrid work model, why hiring, etc. Some of that is covered in About the role? Actually we omitted the company description about SimpliSafe's mission, culture, why hiring. That is substantive. Should we include it somewhere? Could be part of About the role? But About the role is about the role, not company. However we could add a paragraph about SimpliSafe in About the role? Might be okay to include company overview under About the role? The instruction says use headings like About the role, Responsibilities, etc. It didn't forbid including company description there. But better to include a separate section? Not allowed headings besides those. Could we put company description under About the role as a preamble? That seems acceptable: About the role could include both role and company overview. However the role description already includes some of that. But we might lose the "About SimpliSafe" paragraph about mission, culture, why hiring. Let's incorporate that into About the role paragraph. Thus About the role paragraph: combine company overview and role description. Let's craft: "SimpliSafe is a high‑tech home security company passionate about protecting the life you've built and our mission of keeping Every Home Secure. We have a no‑ego culture of collaboration and innovation, and we embrace a hybrid work model (teams come together in the office on two core days, typically Tuesday‑Thursday). We're growing and need smart, talented, humble people who share our values to join us as we disrupt the home security space. The Brand Activation & Operations Manager supports SimpliSafe's Brand team in turning brand strategy into action across the organization. You'll help manage the Master Brief process, translate brand vision into toolkits and messaging guides that keep every channel consistent, and support the operational backbone, agency management, brand review, and creative guardrails that allow the broader team to move faster without losing brand integrity. This is a newly created role that brings dedicated execution capacity to the Brand team as we develop and scale a refreshed positioning, elevating the Brand team's ability to drive greater consistency across the customer journey." That covers company and role. Now Responsibilities: we need to list all duties from the three categories and cross-functional alignment. Let's extract bullet points: Brand Activation & Enablement: - Translates brand strategy into master briefs, messaging frameworks, and channel-ready toolkits for consistent execution. - Partners cross-functionally to activate brand strategy across the customer journey. - Owns development and governance of brand resources: messaging guides, master creative briefs, and brand standards. - Identifies opportunities to improve brand activation, driving consistency and adoption. - Partners with Integrated Marketing to analyze creative performance and recommend optimizations. Brand Operations & Governance: - Guides the brand review process, ensuring consumer-facing work aligns with brand positioning and guardrails. - Manages the campaign calendar and milestones, serving as a point of contact between Brand, Creative, and Integrated Marketing. - Improves operational processes that streamline collaboration, approvals, and execution across teams and agencies. - Monitors adherence to brand standards and identifies ways to strengthen consistency. - Stewards the brand's centralized resource library, keeping assets current and accessible. Agency & Program Management: - Leads day-to-day internal/external agency operations: planning, timelines, scopes, budgets, and feedback. - Coordinates meetings and milestone tracking to keep projects on time and on strategy. - Supports campaign activation with the tools, assets, and guidance teams need to execute. - Tracks operational performance and recommends process improvements. Cross-Functional Alignment: - Serves as a key connector between Brand, Creative, and Integrated Marketing. - Builds working relationships with Channel teams to ensure brand strategy carries through consistently into channel-level execution. We'll put each as