Manager - BCG Vantage, Consumer

What You'll Do

As a Manager – BCG Vantage path within BCG's Consumer Practice Area you will work in a growing global team, providing industry expertise and insights across various CPG segments including packaged food, non-alcoholic and alcoholic beverages, snacking, VMS, pet care, and more working together with case and proposal teams to provide knowledge assets, analysis and expert advisory.

You’ll serve as a thought partner and content expert to case teams and consumer products topic/sector leaders, helping structure and solve complex issues.

Additionally, as a Manager – BCG Vantage you will drive development of assets (e.g., IP, products and tools – many GenAI-enabled) to support the topic businesses, serving as an active contributor to commercialization efforts, whilst working with business leaders to drive asset build, proposals, and go-to-market efforts.

Specific Responsibilities

• Co-develop scalable CPG offerings that blend POS and panel data, with an eye toward incorporating AI-powered tools and automation to enhance insight generation and delivery over time.
• Translate retail point-of-sale data (e.g., NielsenIQ, Circana, SPINS) and consumer panel data (e.g., NielsenIQ, Circana, Numerator) into clear, actionable industry and shopper insights to support due diligence, growth, and strategy engagements.
• Collaborate with case teams to frame analyses, define key questions, and pressure-test findings in real time to support hypothesis development and business recommendations.
• Monitor trends and performance across CPG categories to surface emerging opportunities and shape client and internal discussions.
• Conduct and synthesize fast-turn analyses to support time-sensitive case work, delivering high-quality, client-ready outputs with minimal supervision.
• Build and maintain insight templates, dashboards, and category snapshots that enhance internal capabilities and reduce turnaround time on recurring analytics requests.
• Coach and develop more junior members of the team.

What You'll Bring

• 5+ years of experience in the CPG industry, market research, consulting, or analytics roles focused on consumer packaged good
• Deep knowledge of consumer panel and POS datasets (e.g., NielsenIQ, IRI, Circana, Numerator, Spins, etc.)
• Strong Excel and PowerPoint skills; experience with data visualization tools (e.g., Alteryx, Tableau, PowerBI) and AI-powered tools is a plus
• Track record of delivering impactful solutions built leveraging large datasets. Applied AI is a plus
• Prowess in working with large datasets, synthesizing complex findings, and developing actionable insights
• Strong interpersonal and communication skills, with the ability to explain technical concepts to non-technical audiences
• Highly organized and detail-oriented; able to manage multiple workstreams in a fast-paced environment
• Bachelor's Degree required (advanced degree preferred)