Manager, Audience & Data Strategy

The Company

Comfluence, LLC is a subsidiary of Omnicom Group and is dedicated to helping confident marketers achieve business advantages through personalized digital marketing. Comfluence offers expert media planning and buying services, along with other offerings such as shopper marketing, marketing innovation, and content activation.

About the Role

We are seeking a Manager, Audience & Data Strategy to join our dynamic team in New York. This role involves working on a high-profile, multi-vertical client that spans various aspects of modern consumer life, including retail, entertainment, and technology.

Responsibilities

• Support the development and execution of audience strategies across multiple lines of business (entertainment, e-commerce, gaming, technology)
• Pull, analyze, and interpret audience data from a variety of platforms (e.g., Nielsen, MRI, GWI, and other 1P/2P/3P sources)
• Conduct audience overlap analyses and sizing to inform segmentation and targeting approaches
• Collaborate with the Data Sciences team to develop custom audience approaches
• Synthesize complex data into actionable insights and clear recommendations informing media strategy & activation
• Support enterprise level transformation initiatives, advancing the approach to data and technology supporting audience centric planning
• Manage audience taxonomy implementation and maintenance in partnership with data operations

Qualifications

• 4–6 years of experience in media, audience strategy, or marketing analytics, ideally in an agency or integrated brand environment
• Proficiency with audience insights platforms including Nielsen, MRI, GWI, and others
• Strong foundational knowledge of marketing channels, media strategy, and planning best practices
• Skilled in data analysis, storytelling, and translating insights into strategy
• Excellent written communication and business writing skills
• Detail-oriented, organized, and able to manage multiple projects with competing deadlines
• Confident working with cross-functional teams including strategy, data science, and analytics
• Bachelor's degree in Marketing, Communications, Media, Statistics, or a related field—or equivalent experience
• Preferred qualifications: Experience working alongside data science or advanced analytics teams, familiarity with digital audience targeting platforms (CDPs, DMPs, DSPs), comfort navigating ambiguous datasets, and turning them into clear, structured strategies

Benefits

New York: $50,000.00-$95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

We are committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we are focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us—we look forward to getting to know you.

For US Job Seekers: Omnicom is an Equal Opportunity Employer. We are committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we are focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice