Manager, Alumnae Communications

Core Duties & Responsibilities

• Email Marketing: Manage end-to-end email production of numerous alumnae-focused emails each week, including writing compelling content, building segmented audiences in Salesforce Marketing Cloud and managing communications preferences to ensure effective delivery.
• Web Management: Handling routine website updates and utilizing web platforms to maintain and scale an online presence.
• Asset Creation: Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials.
• Publishations: Collaborating with Central Communications and the Magazine team on deliverables for quarterly issues of Barnard Magazine (e.g., compiling and managing Class Notes and Millies Friends).
• Data Analytics & Platform Optimization: Providing quarterly and as-requested tracking, analyzing, and reporting on the performance of digital platforms across websites, email channels, and social media.
• Optimization Strategies: Utilizing best practices, A/B testing and content evaluations to offer data-driven recommendations for improving department-wide communications.
• Website and Database Management: Maintaining preferences, serving as the primary manager of the Alumnae website and liaison with our webhost to troubleshoot issues and maintain an engaging, up-to-date user experience.
• Project Management & Institutional Collaboration: Partnering with other departments, faculty members, senior administrators, campus offices to identify, coordinate, and align message strategies for the alumnae audience. Project Oversight: General project management to keep ongoing campaigns, content creation timelines, and digital assets on track.
• Event Staffing: Attending and providing critical operational and staffing support for College events as needed.

Skills, Qualifications & Requirements

• Good news judgement.
• Proficiency in content management and email marketing systems (e.g. Marketing Cloud, Thankview, Salesforce).
• Proficiency with design software (e.g. Canva, Photoshop, Illustrator, etc.).
• Knowledge of analytics tools (e.g., Google Analytics, Facebook Insights, etc.).
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Demonstrated computer skills, particularly with relational databases (Salesforce, Colleague Advance, or other) and programs within Microsoft Office (Word, Excel, PowerPoint, etc.).
• Strong attention to detail, including proofreading and editing skills.
• Able to both work independently and actively and meaningfully engage as a member of a team.
• Strong organizational skills, creativity, and resourcefulness, with the ability to prioritize and execute multiple projects under demanding deadlines.
• Knowledge of and commitment to the values and mission of Barnard College and higher education, generally, as well as an understanding of the principles and techniques of fundraising.
• Demonstrated ability to communicate with tact and diplomacy, and maintain confidentiality of sensitive matters.

Qualifications

• Bachelor’s degree or the equivalent experience.
• Minimum 2-4 years of experience in digital marketing/communications, or related field.
• Superior written and oral communication skills.
• Exceptional attention to detail.
• Must meet the department’s core values of collaboration, aspiration, transparency, respect, accountability, and trust.

Preferred Qualifications

• Experience with Canva and producing professional content for social media.
• Basic HTML a plus, but not required.
• Experience with Salesforce and/or Salesforce Marketing Cloud a plus, but not required.