Manager, Activation

Responsibilities

• Develops, presents, manages, and measures media programs and defines media objectives and strategies consistent with brand marketing objectives.
• Ensures strategic consistency across all elements of plan development and implementation.
• Measures media performance at all stages to ensure original objectives and strategies are being met to client satisfaction.
• Recommends targeted, innovative media vehicles consistent with media strategies.
• Develops buying guidelines and supervises buying process and stewardship for media programs.
• Oversees relationship with media vendors and supervises negotiation of media.
• Oversees metrics evaluation and optimization recommendations.
• Maintains relationships and sets client's expectations, ensuring timely creation & delivery of work; prepares & delivers client communications & presentations.
• Identifies & builds functional expertise or knowledge in a relevant, unique & specific media area, including digital media expertise.

Requirements

• Digital media knowledge required.
• Experience with marketing and communications process required.
• Proven experience in writing and presenting relevant information to client audience.
• College degree not required.

Desired Skills and Experience

• 3 - 4 years experience in media buying.
• Proven knowledge of online buying and research tools and resources.

Pay

$80,000.00 - $90,000.00

Schedule

Minimum of three days a week in the office, unless additional in-office days are directed by agency or manager.