Manager, Account-Based Marketing (ABM) & Market Intelligence

About the role

The Manager, Market Intelligence & Account-Based Marketing role at BraunAbility is focused on transforming the company's commercial marketing strategy. This role involves identifying high-value opportunities, developing targeted account-based marketing strategies, and providing actionable account intelligence to the Sales team.

Responsibilities

• Build and lead a commercial market intelligence capability that identifies, prioritizes, and quantifies market opportunities.
• Gather, integrate, and analyze large datasets from various sources to identify patterns, trends, buying signals, market whitespace opportunities, fleet replacement cycles, funding availability, and customer segments indicating commercial growth potential.
• Develop analytical frameworks to prioritize industries, markets, accounts, territories, and customer segments, and build Ideal Customer Profiles (ICPs), target account models, and opportunity scoring methodologies.
• Analyze account penetration, market share opportunities, customer behavior, competitive activity, and emerging market trends to support commercial growth strategies.
• Create dashboards, reporting, and executive-level presentations that influence business strategy and investment decisions.
• Identify and qualify strategic commercial opportunities for the Sales team, deliver actionable account intelligence, market insights, and prospecting recommendations, and support territory planning, account planning, and commercial growth initiatives with data-backed recommendations.
• Collaborate with Commercial Sales to align opportunity identification efforts with business objectives and revenue targets, and build repeatable processes that move opportunities from market identification through sales engagement and pipeline development.
• Improve conversion rates by helping Sales focus on the highest-value opportunities.
• Leverage Salesforce, Marketing Cloud, Data Cloud, and other marketing and analytics platforms to identify and activate opportunities, develop reporting and dashboards that measure account engagement, opportunity creation, pipeline influence, and business impact, establish analytical models and performance metrics that improve decision-making and resource allocation, and ensure data quality, integrity, and consistency across systems and reporting processes.
• Track program performance, report results and insights to stakeholders, and optimize targeting, segmentation, and opportunity identification strategies.
• Partner closely with Commercial Sales, Product Management, Customer Experience, Strategy, and Marketing teams, facilitate regular reviews of market opportunities, strategic accounts, and growth initiatives, present findings and recommendations to senior leadership in a clear and compelling manner, and translate market intelligence into actionable strategies that support product launches, sales initiatives, and business planning.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, Analytics, Data Science, Market Research, Sales, or a related field.
• 5+ years of experience in market intelligence, business intelligence, strategic marketing, commercial analytics, sales strategy, account-based marketing, or a related discipline.
• Demonstrated experience working with large and complex datasets to identify trends, opportunities, and actionable business insights.
• Strong quantitative, analytical, and problem-solving skills.
• Advanced proficiency in Excel and experience using CRM, business intelligence, and data visualization tools.
• Experience building segmentation models, opportunity assessments, account prioritization frameworks, or business cases.
• Ability to synthesize data from multiple sources and communicate insights to both technical and non-technical audiences.
• Strong communication, presentation, and stakeholder management skills.
• Demonstrated curiosity, initiative, and a data-driven approach to decision making.

Preferred Experience

• Experience with Salesforce, Data Cloud, Power BI, Sisense, or similar analytics platforms.
• Experience with account-based marketing strategies and technologies.
• Experience working with third-party data providers and market intelligence tools.
• Background in transportation, mobility, fleet management, healthcare, government, manufacturing, or other B2B markets.
• Experience supporting strategic sales planning, territory planning, or commercial growth initiatives.