M&E Area Manager

Job Purpose

To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success.

About the Role

As a Marketing and Enrollment Area (M&E) Area Manager, you will be responsible for the school-based marketing and enrollment efforts at Charter Schools USA schools in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existing ones.

How You Will Impact Education

• Creates a strong working relationship with stakeholders with proactive and consistent reporting on the development and execution of marketing plans, prioritizing efforts, and advising and preparing for future.
• Provides day-to-day local/school marketing and enrollment support and provides ongoing guidance.
• Maintains knowledge of market insights and developments and innovative M&E developments and recommends strategies and initiatives that improve relevance and performance of M&E efforts.
• Acts as a conduit of information/insights between local, state/area, and national.
• Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies.
• Serves as a leader to assure that schools are adequately resourced with personnel, technology/systems and have the understanding and skillsets to succeed in enrollment goals.
• Monitors and reports on M&E performance and its associated ROI and KPIs such as the number of leads, applications, cost per lead/acquisition, conversion metrics.
• Ensures school compliance/adherence to the district, state, federal, and CSUSA regulations guidelines regarding student records, including but not limited to attendance and grades, the Family Educational Rights and Privacy Act (FERPA), as well as assist in the development and enhancement of enrollment policies and procedures.
• Assists in digital and media execution and optimization by ensuring that creative assets, links, and architecture are appropriate for executing and driving ultimate performance; and provides audience insights and lists for proper advertising.
• Works with PR agencies/contractors as needed on those.
• Works with local stakeholders to properly identify digital needs and insights needed to execute digital campaigns, i.e., SEO keywords, development of landing pages, integration/linking opportunities.
• Supports annual marketing and enrollment budget efforts and oversees management at the school level.
• Attends professional development opportunities to update skills and understanding of M&E practices and associate CSUSA software and hardware.
• Awareness and consideration of CSUSA Schools (Marketing).
• Helps school develop or refine school identities.
• Communicates CSUSA and School branding policies/standards and reviews school content/creative accordingly.
• Works with nationally approved marketing/creative agencies, providing creative direction in support of school initiatives such as web designs, collateral development, and the Creative used in ad campaigns.
• Identifies needs for and manages the development of marketing assets such as collateral and signage.
• Advises on how to best address/leverage local outreach and partnership opportunities -- on and off-premise activities, promotions, and ensures schools are appropriately equipped with material to excel.
• Leads set-up and testing for the execution of digital campaigns. Quality checks on URLs, UTM parameters, to ensure proper structure and execution of digital campaigns.
• Identifies state/area and national scalability opportunities to lift cost-efficiencies.
• Develops, counsels the schools, and monitors funnel conversion strategies and efforts that help fuel conversion and retention.
• Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance.
• Oversight and management of CSUSA school enrollment processes in support of enrollment goals; Implementing quality assurance measures to ensure processes are followed with fidelity in progress in enrollment is.
• Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level, meeting periodically on execution and status of.
• Ongoing counsel and oversight of school recruitment events.
• Monitors systems to ensure effective workflows, scheduling, processing and implementation of data migration, changes, and.
• Onboards, trains, and develops school marketing and enrollment personnel, including M&E seasonal activities such as CRM use and management, data clean-up, report usage, the start of the year, end of the year, intent to return (I2R), enrollment pipeline management, lead management, and formal state reporting, lotteries.
• Oversees, develops, and hosts periodic and ongoing school-based marketing and enrollment updates and training to ensure alignment with goals and strategies, compliance/adherence to processes, and proper systems use.
• Coaches/mentors school-based marketing and enrollment personnel.

  Required Qualifications And Skills

  • Experience and strength at Integrated / Omnichannel Marketing.
  • Exceptional interpersonal communication skills, with a heightened mindset of collaboration and team.
  • Digital Marketing experience, designing and monitoring campaigns, website, email, and social platform.
  • Strong speaking, writing, and listening skills; Spanish is a Strong.
  • Project management, process and meeting facilitation.
  • Well versed in marketing analytics, working with data, and skilled at monitoring and reporting out metrics/indicators.
  • Innovative, process and service-oriented mindset and behavior.
  • Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scope.
  • Strong commitment to continuous improvement and Superior resourcefulness, problem-solving and change management skills.
  • Bachelor's Degree in Business or Marketing or equivalent.
  • 5+ years of general marketing strategy and support experience.
  • Inclusive of developing integrated plans and leading the development and execution of the assets/materials and initiatives within the 3+ Sales or enrollment experience.
  • 2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital content.
  • Experience working with several stakeholders and multiple projects that require alignment and.
  • Experience managing budgets.
  • Marketing operations/analytics experience.
  • Project management responsibilities.
  • Experience working with agencies and contractors.
  • Microsoft Office proficiency.
  • Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus.
  • Service industry experience and matrix organization experience are a plus.
  • May perform other duties assigned.
  • Work Environment Responsibilities While performing the responsibilities of this position, the work environment characteristics listed below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Usual office working conditions.
  • Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • No physical exertion required.
  • Travel within or outside of state.
  • Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects.