LVMH

The Maison of All Victories is an immersive 3D website with 11 experiences, designed as a digital “house” that guides users through key elements of the LVMH and Paris 2024 partnership. It seamlessly integrates into an omnichannel path, connecting web, social media, and physical events like VivaTech and Club France.

About the Project

Inspired by Haussmannian architecture, "The Maison of All Victories" redefines immersive online experiences. As users step into the entrance, they discover LVMH’s vision for Paris 2024, its key initiatives, and social media highlights.

• A digital showcase of LVMH’s Maisons' craftsmanship, featuring iconic Louis Vuitton trunks and the Paris 2024 medals designed by Maison Chaumet.
• An exploration of French athletes supported by LVMH, including their stories, inspirations, and dedication on the road to Paris 2024.
• An interactive experience reliving the Olympic and Paralympic Torch Relays, allowing users to engage with key moments of the journey.

Design & Accessibility

Accessibility was a key focus, with high contrast, clear typography, and adaptive design achieving a 91.7% RGAA accessibility grade. The project demonstrates that immersive experiences can be inclusive through seamless navigation and gamified elements.

Omnichannel Impact

Designed as a seamless omnichannel journey, "The Maison of All Victories" extended beyond digital to physical events like VivaTech, Club France, and La Maison LVMH, engaging over 40,000 visitors. A coordinated social media strategy amplified its reach, with a paid campaign across five platforms generating over 51 million impressions and 440,000 clicks.