Luxury Specialist

About the role

Oxford Street Merchants is a division of Johnson Brothers, a family-owned beverage distributor with a heritage dating back to 1953. We specialize in representing top-tier wine and spirits portfolios and are dedicated to delivering exceptional service and building long-lasting partnerships.

Key Responsibilities

• Manage and grow an assigned portfolio of luxury On-Premise accounts.
• Develop and execute strategic account plans that drive sales growth, distribution gains, menu placements, and feature activity.
• Build trusted relationships with beverage decision-makers, including sommeliers, beverage directors, general managers, and bar leadership.
• Deliver a consultative sales experience by providing product expertise, market insights, and tailored beverage solutions.
• Identify and capitalize on opportunities to expand portfolio presence and increase supplier brand visibility.
• Coordinate and execute supplier-driven programs, promotions, events, and market initiatives.
• Represent prestigious supplier portfolios with professionalism and deep product knowledge.
• Conduct wine and spirits education programs, tastings, and staff trainings for customers and internal sales teams.
• Serve as a subject matter expert on luxury wines, spirits, industry trends, and category developments.
• Support the development and execution of training initiatives for Johnson Brothers On-Premise and Off-Premise sales organizations.
• Consistently monitor and evaluate key performance indicators, including: Distribution growth, Menu placements, Cocktail and wine features, Promotion execution, Brand visibility, Staff advocacy and product knowledge.
• Maintain detailed account records and sales activity reporting.
• Proactively identify challenges and implement solutions that support business objectives and supplier goals.
• Maintain a strong understanding of competitive activity, market trends, and emerging luxury beverage opportunities.
• Participate in supplier visits, industry events, trade tastings, and customer engagement activities.
• Collaborate with internal teams to ensure exceptional execution and customer satisfaction.

Qualifications

• Exceptional relationship-building and communication skills.
• Strong negotiation and influencing abilities.
• Highly organized with excellent time-management skills.
• Self-motivated and able to work independently.
• Results-oriented with a strong sense of accountability.
• A professional demeanor consistent with luxury hospitality standards.
• Ability to thrive in a fast-paced, high-expectation environment.
• Strong problem-solving and decision-making capabilities.
• Bachelor’s degree preferred, or equivalent combination of education and relevant experience.
• Previous sales experience in wine, spirits, hospitality, luxury goods, or related industries preferred.
• Experience working with luxury hospitality, fine dining, or premium beverage programs highly desirable.
• Demonstrated success in consultative or relationship-based selling environments.
• PREFERRED: Court of Master Sommeliers (CMS), Wine & Spirit Education Trust (WSET), Society of Wine Educators (SWE), Certified Specialist of Wine (CSW), Certified Specialist of Spirits (CSS), other recognized wine and spirits credentials.
• Proficiency in Microsoft Office Suite (Excel, Outlook, Word, PowerPoint).
• Experience with CRM and sales reporting platforms preferred.
• Familiarity with Branches, Easy Bev, and Quota Tracker is a plus.
• Strong analytical and basic mathematical skills.