Loyalty & Incentives Program Manager

About the role

The Fintech & Loyalty organization builds and manages the systems, products, and partnerships that make it easy and rewarding for customers to pay, finance, and gift with Wayfair. Within F&L, the commercial team is responsible for delivering profitable growth across products including credit cards, financing, payments, loyalty, and gift cards.

Responsibilities

• Own the growth strategy for Wayfair’s gift card business, with clear accountability for increasing sales, revenue penetration, and customer usage.
• Identify, negotiate, and launch new channels and commercial partnerships that expand the reach of Wayfair Gift Cards.
• Drive year-round marketing campaigns on and off Wayfair, in partnership with internal Marketing, Creative, Product, Engineering, Analytics, Brand, and Finance teams.
• Build a repeatable experimentation engine with clear hypotheses, fast readouts, and decisions that compound learning over time.
• Improve the end-to-end gifting experience — discovery, merchandising, design, purchase, delivery, and redemption — so the product feels more emotionally resonant, occasion-worthy, and easy to use.
• Own partner relationships with distributors and marketing partners; hold them accountable for growth, economics, and execution.
• Translate customer insight and market trends into action, improving how Wayfair Gift Cards are positioned and why customers choose them.
• Manage spend with discipline by setting clear investment criteria, tracking ROI, and shifting dollars toward the highest-confidence growth opportunities.
• Communicate crisply with leadership on growth strategy, performance, risks, and decisions needed to accelerate results.

Requirements

• 5+ years of experience in growth, marketing, business development, category management, partnerships, or general management, ideally in e-commerce, retail, gifting, loyalty, payments, or other consumer businesses.
• A track record of growing a business, category, or channel through marketing, partnerships, and commercial execution.
• Strong sales and marketing instincts, including experience building campaigns, evaluating ROI, and turning insight into demand.
• Experience launching and scaling external partnerships, distribution channels, or co-marketing programs.
• A GM mindset: you know how to set strategy, prioritize bets, manage tradeoffs, and own outcomes.
• Strong analytical judgment and comfort working from imperfect information to make decisions and move quickly.
• Excellent cross-functional leadership skills and the ability to influence stakeholders across many teams.
• Clear, crisp communication and executive presence.
• Strong customer empathy and brand instinct; you understand that gifting is emotional and that experience matters.
• High ownership, high energy, and a bias toward action.

Benefits & Perks

• US Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

What You’ll Need

• 5+ years of experience in growth, marketing, business development, category management, partnerships, or general management, ideally in e-commerce, retail, gifting, loyalty, payments, or other consumer businesses.
• A track record of growing a business, category, or channel through marketing, partnerships, and commercial execution.
• Strong sales and marketing instincts, including experience building campaigns, evaluating ROI, and turning insight into demand.
• Experience launching and scaling external partnerships, distribution channels, or co-marketing programs.
• A GM mindset: you know how to set strategy, prioritize bets, manage tradeoffs, and own outcomes.
• Strong analytical judgment and comfort working from imperfect information to make decisions and move quickly.
• Excellent cross-functional leadership skills and the ability to influence stakeholders across many teams.
• Clear, crisp communication and executive presence.
• Strong customer empathy and brand instinct; you understand that gifting is emotional and that experience matters.
• High ownership, high energy, and a bias toward action.