Jobs · Marketing · Kentucky

Louisville sports editor

USA TODAY Co., Inc. · Louisville, KY · 5 mo ago
MarketingFull-time

Responsibilities

Execute tactics on growing subscriptions through storytelling, topics and headlines.
Help the staff hone skills in a wide range of storytelling: from real time digital updates to narrative storytelling, employing alternative story forms and multimedia.
Use metrics and analytics to determine how to best reach and grow the audience.
Increase digital audience and engagement and grow digital subscriptions.
Display creativity in everything from developing fresh content to writing SEO-friendly headlines to sharing content socially to having an eye for images and video.
Be a teacher, not just an editor, because everyone needs a coach.
Be courageous about experimentation.
Be a team player who likes to collaborate with coworkers.

Requirements

  • Bachelor's or master’s degree in communications, journalism, marketing or related field or equivalent combination of education and experience.
  • 5 years’ experience as a sports journalism leader, with focus on digital content and multimedia platforms.
  • Experience in high-level decision-making with complex, impactful or sensitive news content.
  • Advanced understanding of various news and information content management systems.
  • Demonstrated change leader who collaborates and communicates effectively with diverse peoples and personalities.
  • Demonstrated record of leading a coverage team, including remote writers.
  • Passion for strong watchdog, enterprise and features work across multiple platforms.
  • Strong social media skills.
  • Understanding of best uses of live and recorded video and how to inculcate video skills throughout the team.
  • Able to work well on deadline.
  • Able to write with accuracy and precision.
  • Excellent communication and time-management skills.
  • Approachable, comfortable with public speaking and a commitment to staff.
  • Understanding of the changing sports media landscape and ability to adapt strategies that address continually changing market and consumer needs and desires.
  • Strong competitive instincts and intellectual curiosity.
  • Able to effectively manage and coordinate in an environment of accountability.

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