Local Store Marketing Manager

Benefits

• Health insurance
• Paid time off
• Vision insurance
• Dental insurance
• Flexible schedule

Key Responsibilities

• Serve as the primary local marketing representative for Layne's corporate-owned restaurants throughout DFW.
• Execute local marketing initiatives that drive awareness, traffic, and guest engagement.
• Partner with restaurant teams to identify opportunities to connect with the local community.
• Conduct regular store visits and support local marketing efforts in assigned markets.
• Execute grassroots marketing programs including sampling, local outreach, and community activations.
• Support national and regional marketing campaigns with local execution.
• Build relationships with schools, youth sports organizations, universities, nonprofits, local businesses, and community groups.
• Cookout fundraising nights, community partnerships, and sponsorship opportunities.
• Represent Layne's at local events, festivals, networking opportunities, and community gatherings.
• Help establish Layne's as a valued member of the communities surrounding our restaurants.
• Identify opportunities to grow sales through local partnerships, group orders, and community relationships.
• Conduct outreach to local businesses and organizations to introduce Layne's and build awareness.
• Support restaurant teams in developing ongoing relationships that drive repeat visits and group business.
• Track marketing activities, partnerships, events, and community outreach efforts.
• Provide regular updates and recommendations to marketing and operations leadership.
• Measure the effectiveness of local marketing programs and identify opportunities for growth.

Qualifications

• 2–5 years of experience in local marketing, community relations, event marketing, hospitality, restaurant operations, or a related field.
• Strong relationship-building and communication skills.
• Highly organized and comfortable managing multiple projects and priorities.
• Self-starter who enjoys being out in the community and meeting new people.
• Experience in restaurants, hospitality, retail, or consumer brands preferred.
• Knowledge of the Dallas-Fort Worth market is a plus.

Requirements

• Valid driver's license and reliable transportation.
• Ability to travel throughout the DFW Metroplex.
• Flexible schedule with occasional evenings and weekends for community events and activations.