Local SEO Specialist

About the role

We are looking for a Local SEO Specialist with a passion for establishing strong client relationships, a natural curiosity for website optimization, and the ability to partner with content marketing to drive hyper-local content growth. You’ll work within an end-to-end SEM agency that delivers content creation, technical optimization, and keyword strategy for law firms seeking aggressive growth across multiple digital platforms.

Responsibilities

• Manage and optimize local listings for an established service client, demonstrating an advanced understanding of Local SEO.
• Communicate with clients to discuss goals and deliver results.
• Collaborate with the client’s data aggregator vendors and partners to boost inbound citation growth.
• Create, claim, and verify Google Business Profile listings across multiple locations.
• Optimize core GBP fields: business categories, descriptions, services, products, and attributes.
• Troubleshoot GBP suspensions, reinstatements, and verification issues.
• Work closely with client teams to identify business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
• Assemble reports to develop and present recommendations for clients and rank software to gauge progress and demonstrate value.
• Partner with SEO teams and account management to identify geographic keywords and ensure the development of high-quality, optimized local content for the website.
• Identify critical client/account issues and escalate them to appropriate executives in a timely manner.
• Stay current with SEO (national and local) and AI industry trends through blogs, publishers, competitive research, and share thought leadership.
• Retain existing business while pursuing profitable growth opportunities for assigned client accounts, both in SEO investments and cross-channel upsells.

Requirements

• 1-2+ years of SEO experience within an agency environment.
• 2+ years of experience in local SEO or local SEO listings management for enterprise brand(s).
• 2+ years of client-facing experience.
• Desire to lead local strategy for large-growth SEO clients.
• Strong knowledge of Local SEO best practices, Google Business Profile, GBP API, and experience managing and optimizing local listings.
• Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management.
• Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc.).
• Proficiency in Google Apps (Docs, Sheets, Slides) and general internet use.
• Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus).

Benefits

• Starting salary of $55,000.
• Fully remote work environment.
• Unlimited PTO.
• $100 Wellness Reimbursement Program.
• Quarterly training stipend for professional development.
• 401(k) with 3% employer match (Safe Harbor).
• 100% employer-paid health insurance (for employee).