Local Media Specialist

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. In 1997, we opened our first brand partner operated Wingstop location, and by 2002, we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest-growing brands in the restaurant industry. Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

About the Role

We are seeking a NRO Media Specialist to support media campaign development and execution for new restaurant openings and local media campaigns. With an understanding of digital media best practices, working directly with managers and agency partners to build, execute, and report on restaurant-level media campaigns for brand partner-facing communications. This role is based in Dallas, TX and is part of the Media team.

Responsibilities

• Lead NRO planning process, including market spend recommendations, media KPIs, media mix, flighting, and messaging recommendations.
• Digital planning and buying, optimization, audience sizing, and reporting (social and performance media channels).
• Brief agency on offline media approaches and market-level recommendations (local radio, OOH).
• Build brand partner-facing reporting and recommendations.
• Partner with agencies to create digital media reporting dashboards, OOH postings, and radio buy summaries.
• Support monthly ACH billing and actualization.
• Manage complex Excel workbooks related to NRO opening dates and media plans.

Requirements

• 3+ years of media planning & buying – digital experience a must.

Qualifications

• No job is too small. Recognize that the real work happens in the restaurants, and everything we do should support their success.
• Stay humble, roll up your sleeves, and always look for ways to help.
• Care deeply about doing great work and driving results.
• Curious, ask questions, and seek out opportunities to improve.
• Take full responsibility for your work and see things through to completion.
• Push yourself and others to be better.

Skills

• Strong understanding of digital media best practices.
• Experience in media planning and buying.
• Excellent organizational and project management skills.
• Ability to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills.

Benefits

FLAVOR PERKS: Unlimited paid time off for exempt employees, One paid volunteer day of your choice, Competitive bonus structure for eligible roles, Team member stock purchase plan, Health savings or flexible spending account options, 401k (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation), Comprehensive medical, dental, and vision benefits, Basic life and AD&D insurance provided, Pet insurance, Education Assistance, Wellness reimbursement program, Paid maternity and paternity leave, Fun Is The Best Flavor Lunch provided every Tuesday and Thursday in office, Discount on Wingstop gift cards, Onsite game room, Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.