Local Growth Lead
The Opportunity
As our Local Growth Lead, you will build and scale Honey Homes' hyperlocal growth engine across every market we serve. This role sits at the intersection of partnerships, field marketing and local brand building. Your job is to develop a scalable local acquisition engine that drives neighborhood density, builds trust within communities, and turns local awareness into measurable member growth.
You’ll own Honey Homes' local presence across our markets. This includes partnerships, member-ambassadors, local influencers, community activations, and referral ecosystems. You’ll think deeply about which relationships, events, and neighborhood strategies actually compound over time, and then operationalize those learnings into playbooks. This is a cross-functional role. You’ll work closely with Growth, Ops and Sales to ensure local growth becomes an even more meaningful and measurable acquisition channel.
Qualifications
- Experience building scalable local acquisition systems, partnership programs, referral engines, or field marketing initiatives
- 5+ years of experience across growth, partnerships, field marketing, community, business development, brand activations, or local market expansion
- Strong understanding of trust, relationships, referrals, and local presence
- Ability to thrive in fast-moving environments, enjoy ambiguity, and be excited by the challenge of building a new growth function from the ground up