LN Media & Sponsorship || Producer, Festival Activation New Business Projects (Contract)

Job Summary

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Live Nation’s in-house Experiential team (LNEx) uses their unrivaled expertise in translating brand business objectives into actionable fan experiences across Live Nation properties from festivals to custom events to global hospitality to venues. The LNEx team is the get stuff done, turn-challenges-into-solutions, make our clients look like the rock stars, driving force within the Live Nation Media & Sponsorship division.

About the role

The Producer, Festival Activation New Business Projects will work both independently and within a team environment to explore, advance and direct successful partnership opportunities for the LNEx team. This person will primarily focus on festivals for branded activations and occasionally support other new business opportunities for LNEx.

Responsibilities

• Lead the strategic development and execution of new activation opportunities across Live Nation’s festival portfolio.
• Develop and present strategic frameworks, pitch decks, narratives, and experiential concepts tailored to festival audiences and brand partners.
• Collaborate with sales, creative, production, integrated marketing, and partnership teams to create integrated festival activations and brand experiences that drive value for clients.
• Own end-to-end budget management for new brand activations, from initial scoping and forecasting through execution and reconciliation.
• Identify emerging festival trends, competitive landscape shifts, and partnership opportunities to keep Live Nation at the forefront of experiential innovation.
• Build and nurture strong relationships with key brand stakeholders, agencies, and internal partners to foster long-term business growth.
• Leverage consumer insights, fan data, and cultural trends to inform strategic recommendations and activation design.
• Maintain an organized library of case studies, insights, strategic tools, and pitch decks to support ongoing business development efforts.
• Collaborate with Finance and Operations to ensure accurate budgeting and financial reporting.
• Monitor financial performance, proactively flag risks, and implement cost-saving solutions without sacrificing creative quality.
• Negotiate with vendors and suppliers to ensure budget alignment while maintaining high production standards.
• Handle all confidential, proprietary, client, partner, and business-sensitive information with the highest level of discretion, ensuring that materials, data, communications, and work products remain secure, protected, and private at all times.
• Support events on-site as needed or as requested by the Manager.

Requirements

• 5–8+ years of experience in experiential strategy, experiential marketing, brand partnerships, budget management, or agency-side new business development.
• Proven track record of driving new business growth and managing complex stakeholder relationships in the live events or festival space.
• Demonstrated success managing budgets for large-scale activations and live events, including forecasting, tracking, vendor negotiations, and reconciliation.
• Deep knowledge of festival culture, audience behaviors, and the broader live entertainment ecosystem.
• Strong strategic thinking, storytelling, and presentation skills, with the ability to translate complex ideas into clear, compelling narratives.
• Ability to rapidly sketch and communicate ideas visually.
• Experience collaborating with creative, sales, and production teams to bring strategic ideas to life.
• Highly organized with exceptional project and time management skills, with the ability to manage multiple concurrent priorities in a fast-paced, dynamic environment.
• Expert proficiency in Microsoft Office, Google Workspace, PowerPoint, Keynote, Canva, and project management platforms such as Asana, Airtable, and Slack.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications are a plus.

Qualifications

• Willingness and ability to travel frequently to festivals, client meetings, and on-site activations as required.
• Valid driver’s license preferred.

Benefits

Equal Employment Opportunity: Live Nation Entertainment is committed to making reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation Entertainment also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.

Pay

The expected compensation for this position is: $1,000 - $2,000 USD weekly. Pay is based on a number of factors including market location, qualifications, skills, and experience.