LN Concerts, Social Producer

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts promotes more than 50,000 events annually for nearly 7,000 artists in 40+ countries. Live Nation Media & Sponsorship creates strategic music marketing programs connecting over 1,200 sponsors with the 145 million fans attending Live Nation Entertainment events each year.

About the role

We are looking for a confident, creative, highly organized, and content-obsessed Social Media Producer to support the Content Marketing team in delivering always-on content, editorial storytelling, and high-impact paid social campaigns across various marketing channels. This role requires a detail-oriented, relationship-driven individual passionate about content, social media, and the future of marketing. You will thrive in a collaborative, fast-paced environment, balancing multiple projects while remaining calm under pressure. Strong communication skills, an entrepreneurial spirit, and a passion for music are essential.

Responsibilities

• Support the Senior Social Director and Creative Director to produce new social content franchises across Live Nation’s social feeds (focus on Instagram, TikTok, and YouTube).
• Balance planned content franchises with agile, real-time storytelling by identifying opportunities around artists, cultural moments, and social trends to drive fan engagement.
• Act as social marketing lead on various projects, driving social creative strategy, overseeing distribution plans, and managing post timelines.
• Create on-the-fly social-first video content tailored for various artists and platforms (independently, with team members, vendors, or creators).
• Attend and cover events, including festivals, premieres, industry events, and pop-ups, to support client and stakeholder needs for Live Nation social feeds.
• Manage paid social campaigns across Instagram, Facebook, TikTok, X, and YouTube, leading strategy and execution from planning through optimization, including audience targeting, creative recommendations, budget allocation, and performance analysis.
• Work independently and collaboratively to establish project deliverables.
• Collaborate closely with internal clients and stakeholders to facilitate concert industry-related content creation.
• Communicate and project manage effectively across Asana, email, Slack, and other channels.
• Write and adapt copy for multiple artists and genres, tailoring tone of voice across platforms.
• Stay ahead of music and culture news, spotting storytelling opportunities and social trends to bring to the team.

Requirements

• 4-5 years of experience in social media management, influencer marketing, public relations, or a relevant role.
• Proven success creating and publishing content across Instagram, TikTok, YouTube, Facebook, and X.
• Demonstrated experience executing and optimizing paid social campaigns, including management of significant media budgets.
• Ability to film on-the-fly mobile phone content for social feeds.
• Understanding of and interest in the live entertainment industry (concerts and comedy); superfans are welcome.
• Proficiency in Microsoft Suite (Word, Excel, PowerPoint) and Google Suite (Docs, Sheets, Slides).
• Familiarity with Asana or similar project management tools (strongly preferred).
• Working knowledge of social media management tools (e.g., Sprout, Later).
• Previous experience managing or mentoring 1–2 direct reports (preferred).

Skills

• Strong project management skills and attention to detail.
• Excellent written and verbal communication skills.
• A creative mindset and problem-solving aptitude.
• Ability to adapt, communicate, and manage in a fast-paced environment.
• Highly organized with a team-player mentality.

Benefits

Our motto is ‘Taking Care of Our Own’ through six pillars of benefits:

• Health: Medical, vision, dental, and mental health benefits for you and your family, including access to a health care concierge, Flexible Spending Accounts (FSA), and Health Savings Accounts (HSA).
• Yourself: Free concert tickets, generous paid time off (including holidays, sick time, and personal days).
• Wealth: 401(k) program with company match, stock reimbursement program.
• Family: New parent programs (caregiver leave, baby bonuses), fertility, adoption, foster, or surrogacy support.
• Career: Career and skill development programs (School of Live), tuition reimbursement, student loan repayment.
• Others: Volunteer time off, crowdfunding match.

Pay

Expected compensation for this position is $100,000.00 USD - $125,000.00 USD, based on market location, qualifications, skills, and experience.