Lifecycle Marketing Senior Manager - North/South Americas

hackajob is collaborating with Wise to connect them with exceptional professionals for this role.

About the company

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

About the role

As we continue to grow, we’re looking for a Lifecycle Marketing Senior Manager to own and elevate our Americas customer lifecycle strategy.

Responsibilities

• Hold the vision for how we communicate with customers in the Americas.
• Bridge the gap between our high-level CRM strategy and tactical execution, ensuring our customers receive the right message, at the right time, through the right channel.
• Leading the Team: Manage, mentor, and inspire a team of 2+ CRM professionals. Foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
• Define the Americas Strategy: Own the end-to-end lifecycle strategy for our customers in North America and Latin America. Build sophisticated, automated journeys that drive activation, cross-sell, and retention.
• Drive Commercial Impact: Be responsible for key CRM metrics—improving conversion rates, reducing churn, and increasing lifetime value. Use data to prove the value of your and your team’s work.
• Stakeholder Partnership: Be the primary voice for Americas CRM across the company. Partner deeply with North America and Latin America Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.

Requirements

• Experienced Leader: 5+ years of experience in CRM or Lifecycle Marketing, with 2+ years managing team members. You know how to balance "doing" with "delegating" and have experience managing people.
• Regional Expert: Understand the nuances of North America and Latin America marketing. You go beyond simple translation; you understand the difference in messaging, tone, imagery, and value propositions.
• Data-Driven: Comfortable diving into data to find opportunities. You understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
• Analytical rigour: Comfortable in a dashboard. You don’t just report numbers; you extract “the why” and translate it into a “what’s next.”
• Hands-on experience: Proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
• Technical Fluency: Hands-on experience with enterprise CRM tools (preferably Braze) and comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
• Collaborative Influencer: Build relationships with senior stakeholders in Product and Engineering. You are not afraid to push back when necessary to protect the customer experience and drive business value.
• Customer-Obsessed: Always put yourself in the customer’s shoes. You understand that "spamming" is not a strategy and fight for relevance in every interaction.

Skills

• Desirable proficiency in SQL to self-serve data insights.
• Experience in a high-growth product-led, Fintech, or SaaS environment.
• Experience working with localized campaigns across multiple regions/languages.