Lifecycle Manager, Emerging Markets (contract)

About the role

The Senior Lifecycle Marketing Manager (Emerging Products) at Upstart will own and scale lifecycle marketing for new and growing products, including Cash Line. They will design and optimize end-to-end customer journeys from cross-sell and activation through retention, re-engagement, and winback within a mobile-first experience.

Responsibilities

• Own lifecycle strategy and execution across the full customer journey, including cross-sell, activation, retention, re-engagement, and churn winback
• Drive growth for Cash Line through mobile-first lifecycle programs, leveraging push notifications, in-app messaging, email, and SMS
• Design and optimize multi-channel journeys that improve key metrics such as conversion, engagement, retention, and revenue
• Define detailed campaign requirements, including audience segmentation, trigger logic, and channel orchestration, in partnership with Product and Engineering
• Build and execute a hypothesis-driven experimentation roadmap across lifecycle stages, and translate results into actionable insights
• Analyze performance across campaigns and lifecycle stages, and communicate results through regular reporting (weekly, monthly, quarterly) with clear insights and next-step recommendations
• Partner cross-functionally with Product, Analytics, Engineering, and Creative to improve the end-to-end customer experience
• Develop and maintain reporting frameworks and dashboards to measure lifecycle performance and inform prioritization
• Support lifecycle strategy and execution for additional emerging products as they are introduced

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience)
• 6-8+ years of experience in lifecycle marketing, CRM, or retention marketing roles
• Hands-on experience building and executing lifecycle campaigns using a marketing automation platform (e.g., Iterable, Braze, Salesforce Marketing Cloud)
• Experience designing and analyzing A/B or multivariate tests, including defining success metrics and interpreting results
• Proficiency in data analysis using spreadsheet tools (e.g., Excel or Google Sheets) and familiarity with BI tools (e.g., Looker, Model
• Experience managing lifecycle marketing across multiple stages of the customer journey (e.g., acquisition, activation, retention, winback)
• Experience designing lifecycle strategies for mobile app experiences, including push notifications and in-app messaging
• Knowledge of customer data platforms (CDPs) and event-driven marketing systems, we use Hightouch
• Ability to translate complex datasets into clear insights that inform marketing strategy
• Experience working cross-functionally with Product, Engineering, and Creative teams on campaign execution