Licensing Associate
Requirements
You have 2-3 years of experience in brand licensing — including licensed-in property management and licensed-out partner management
You have worked with consumer products, with exposure to the apparel industry
You have managed product approval workflows using licensing software
You have worked with PLM systems for item setup and costing
You are proficient in Excel and PowerPoint and comfortable with project management tools
You have worked with Adobe Illustrator and can handle and edit artwork files
You have experience preparing presentations and presenting to varied audiences
You have successfully integrated AI into your daily workflows
What You Will Do
Own Your Partner Relationships
Serve as the primary contact for 6-8 Life is Good licensees — you know their business deeply and work alongside them to ensure they have everything needed to meet and exceed revenue goals
Lead team member and primary point of contact for all properties Life is Good licenses in — including partnerships like Dr. Seuss, Rudolph, NASA, and Airstream
Manage incoming product samples from all licensing partners, maintaining an organized sample inventory in the Boston office and ensuring samples are available for internal reviews and photography
Track sales and royalties across your licensed product portfolio and maintain accurate executive reports, working with partners on rolling forecasts that reflect financial results in real time
Drive Cross-Functional Coordination
Work across Finance, Legal, Marketing, Product, Wholesale, and eCommerce to provide partners with the right support at the right time
Develop and maintain detailed product launch calendars for inbound licensing collections, facilitating internal meetings across all teams to keep communication clear and deadlines on track
Lead the process of purchasing licensed products for resale through Life is Good selling channels when applicable
Partner with Marketing to keep sell-in materials — Brand Decks, Brand Videos, and related assets — optimized and current
Manage Assets and Information
Organize and maintain all partnership assets, creative files, contracts, and approvals so the right information is always accessible and accurate
Track eCommerce sales and wholesale bookings of licensed product and maintain executive reports, ensuring your partners have appropriate access to best-selling graphics when relevant
Develop and oversee a quarterly Licensee Newsletter that keeps all partners connected to each other's successes and challenges at retail
Build and deliver presentations for key moments — including Sales Meetings and Quarterly Family Meetings — that are clear, compelling, and on brand
How You Show Up
Build relationships that last — partners and internal teams trust you because you follow through and show up the same way every time
Move through ambiguity without losing momentum — when the path isn't clear, you identify what needs to happen and get it moving
Communicate with clarity and intention — your written and verbal communication makes the important thing land, whether you're in a one-on-one or presenting to a room
Take ownership and run with it — you understand the direction, build the plan, and execute without needing to be managed
Keep multiple complex workstreams moving simultaneously — nothing falls through the cracks and no one has to chase you
Give and receive feedback openly and constructively — you make the work better and you make the people around you better
Bring the Life is Good mission into how you operate — your optimism is genuine, consistent, and contagious
Use AI to work through complexity faster — drafting partner communications, organizing data, and building out plans without getting slowed down by the mechanical parts
Leverage AI to keep your reporting and tracking sharp, turning raw numbers into clear, actionable insights for partners and leadership
Stay curious about emerging tools, experiment with what's useful, and share what's working with the team
When You Know You're Successful
Your licensees are growing — the partners you manage are meeting or exceeding their goals, and they credit the partnership as a meaningful part of why
Your internal partners — in Finance, Legal, Marketing, and beyond — rely on you as their go-to for accurate, timely information about licensed products
Your portfolio is performing — the overall licensed product business is on track, and your contributions are a clear part of that result
Your partners feel genuinely connected to Life is Good — not just contractually, but as part of the community we're building
You are the person people come to when they need something done right — because you consistently deliver and you do it with a positive outlook
Benefits
We are located in the innovative and thriving Fort Point neighborhood.
We offer top-quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time.
And we have dogs.