Licensed Insurance Sales Agency Operations Director

About the role

TrueChoice Coverage is a growing insurance agency seeking a Director of Agency Operations to own and run a call center and lead-driven sales operation. This is a hands-on leadership role for someone who has directly operated a high-volume, lead-based insurance sales environment — not just supported one.

Responsibilities

• Full ownership of call center operations, including agent performance, KPIs, and conversion outcomes
• Direct management of lead generation, including vendor selection, budgeting, and performance optimization (CPA, conversion rates)
• Oversight of lead flow, routing, and quality to ensure alignment with sales performance
• End-to-end agent onboarding, licensing, and readiness for production
• Development and enforcement of operational workflows, systems, and accountability structures
• Continuous improvement of sales efficiency, agent productivity, and operational execution
• Alignment of operations with growth goals and revenue performance

Requirements

• Direct ownership of a call center-based insurance sales operation
• Direct ownership of lead generation, including: vendor selection, lead budgeting, performance optimization (CPA, conversion)
• Experience operating in a high-volume, lead-driven environment
• Proven ability to drive agent performance and accountability at scale
• Hands-on experience building or running: onboarding systems, operational workflows, performance tracking systems

What Success Looks Like

• A structured, high-performing call center with clear accountability
• Optimized lead spend and improved conversion performance
• Consistent agent productivity and scalable onboarding processes
• Clean, efficient operational systems that support growth

Pay

Base salary: $135,000 – $160,000
Performance-based bonus: 15–20% tied to operational outcomes

Schedule

This is a remote position.

Empower Your Career with Innovation and Impact
TrueChoice Coverage is an independent insurance agency that helps individuals compare options across multiple carriers, combining technology and expert guidance to deliver better coverage and long-term support.