Lessons Learned at GSC SHRM: Part III

Key Insights

To play a more strategic role in the business, HR must deepen its understanding of how the company operates and how it was founded. This knowledge enables HR to communicate more effectively with hiring managers and align recruiting strategies with organizational goals.

Business Understanding Framework

All businesses originate from an idea, which evolves through conversation, collaboration, and ultimately, the formation of a company. The framework for starting a business consists of three core components:

• Purpose – The idea or pain points the business aims to solve.
• Pride – The passion for the product and the ability to attract people who share that passion to drive the company forward.
• Product – What the company delivers and why it provides value to customers.

Strategic Value of HR

HR’s role is evolving, with 80% of its work requiring a deep understanding of business operations, while only 20% involves transactional processes. As automation and cloud technology reduce the need for manual tasks, HR has the opportunity to become more strategic and add value across the organization.

By understanding the thought process behind starting a company—including the people and ideas that drive it—HR can better connect organizational goals with recruitment. This leads to hiring individuals who align with the company’s purpose and contribute meaningfully to its success.

Interactive Exercise

During the session, attendees participated in a group exercise to brainstorm a business idea. Despite working in separate groups, a common theme emerged: a company focused on helping employees recharge, indulge, and improve work-life balance. This exercise demonstrated the power of collective thinking and shared passion in shaping a successful business.