Leasing Specialist

About the role

The Michaels Organization is a national leader in residential real estate offering full-service capabilities in development, property management, construction, and investment. At Michaels, our teammates strive to fulfill our promise of creating communities that lift lives – ones that jumpstart housing, education, civic engagement, and neighborhood prosperity. With this passion at the forefront of our business, Michaels teammates can be proud to be a part of the extraordinary, every day. Assist the Leasing Manager with the property marketing and leasing program. The Leasing Specialist is responsible for various sales and marketing projects and for ensuring that all policies related to branding, leasing and marketing are fulfilled in accordance with policies and procedures outlines by management. The Leasing Specialist will assist in ensuring there is consistency at the site and adhere to the best practices. Reports to the Leasing Manager and works closely with the Regional Leasing Specialist and VP of Marketing and Leasing to set leasing goals and develop strategic plans for achieving budgeted occupancy.

Responsibilities

• Assist the Leasing Manager with national branding, programs and marketing goals outlined in the annual marketing plan.
• Develop and distribute leasing and marketing collateral, flyers, etc.
• Ensure accuracy on all printed material.
• Assist with planning, preparation, and implementation of marketing and leasing events, property events, social media competition, etc. as approved.
• Assist with the execution of monthly marketing calendars and initiatives.
• Continually develop product knowledge, fair housing, and other industry knowledge in order to meet and exceed leasing goals.
• Greeting and answering questions, both by phone and in-person from prospects and current residents in a professional and positive manner.
• Develop both print and internet marketing and advertising strategies.
• Daily follow-up on guest cards.
• Participate in outreach marketing activities, distribute flyers, advertising and marketing materials.
• Facilitate “move-in” process including touring models or vacant units, set-up of mini-models as