Leasing Specialist
About the role
This is an exciting opportunity for a high-energy leasing professional who loves the thrill of the close and knows how to turn a lead into a lease. This is a purely leasing-focused role. The Community Manager will handle renewals, delinquency, reporting, and broader property operations, allowing this person to focus on what they do best: generating traffic, building relationships, conducting tours, following up, and closing leases.
Responsibilities
- Own the prospect experience from the first inquiry through move-in and be responsible for actively managing the community's entire leasing pipeline.
- Manage the full leasing cycle, from initial inquiry and lead qualification through tours, applications, lease execution, and move-in.
- Respond quickly and consistently to leads through phone calls, text messages, email, and CRM follow-up.
- Proactively work the entire lead pipeline rather than waiting for walk-in traffic.
- Conduct engaging, personalized apartment and community tours that showcase the property, amenities, floor plans, lifestyle, and surrounding area.
- Follow up persistently with prospects and identify opportunities to re-engage cold or inactive leads.
- Convert leads into tours, tours into applications, and applications into signed leases.
- Meet or exceed established leasing, traffic, tour, application, lease, and occupancy goals.
- Maintain accurate prospect records, activity, notes, and follow-up within the Entrata CRM.
- Stay current on pricing, availability, incentives, competition, market conditions, and community amenities.
- Develop relationships with local businesses, employers, Realtors, chambers of commerce, associations, and other referral sources.
- Participate in and help host resident events, prospect events, open houses, chamber events, and community outreach initiatives.
- Utilize social media and other outreach channels to generate awareness and drive traffic.
- Communicate prospect feedback, objections, competitive insights, and leasing trends to the Community Manager.
- Assist with move-in coordination and ensure a positive experience for new residents.
- Maintain compliance with Fair Housing regulations and all company policies and leasing procedures.
What Makes You Successful
This isn't a role for someone who waits for the phone to ring. The ideal candidate is a natural salesperson and closer who enjoys working a pipeline, creating opportunities, and staying relentlessly focused on the next lease. You know that great leasing results come from consistent follow-up, strong relationship-building, and asking for the sale.
You'll Thrive In This Role If You:
- Are energized by occupancy goals, leasing targets, and measurable results.
- Know how to work a lead from initial contact through close.
- Are persistent without being pushy and understand the importance of timely follow-up.
- Enjoy conducting tours and creating an experience that makes prospects want to call the community home.
- Are comfortable making calls, sending texts, writing emails, and staying active in a CRM throughout the day.
- Are comfortable participating in resident and community events and building relationships outside the leasing office.
- Have some familiarity with social media and local outreach.
- Are flexible, organized, responsive, and highly self-motivated.
Qualifications
- Prior multifamily leasing, apartment leasing, sales, hospitality, or customer-facing experience preferred.
- Proven ability to sell, close, and consistently follow up with prospects.
- Strong lead management and organizational skills.
- CRM experience required; Entrata experience is preferred.
- Excellent verbal, written, and interpersonal communication skills.
- Comfortable working toward individual and community-level leasing and occupancy goals.
- Willingness to participate in resident events, chamber events, association events, and other outreach activities.
- Ability to work a Tuesday–Saturday schedule, including Saturdays.
- Ability to travel between communities as needed.
Schedule
Tuesday through Saturday, with Saturday availability required.