Learning and Development Business Partner - Sales

Responsibilities

• Champion a performance-driven sales learning culture across BDA.
• Assess, design, and deliver sales training programs across the full sales cycle: prospecting, discovery, pitching, solution selling, negotiation, closing, and account management.
• Facilitate engaging training sessions for both small groups and large cohorts across in-person, virtual, and digital platforms.
• Conduct post-training reinforcement, coaching, and assessments to ensure skill adoption and measurable performance improvement.

Curriculum Development & Learning Design

• Review existing sales training curricula and resources to ensure alignment with current and future go-to-market strategies.
• Identify skill gaps, propose learning solutions, and collaborate with Sales leadership to refine and implement improvements.
• Create, maintain, and update structured sales learning paths, job aids, playbooks, tools training, and performance support materials.
• Oversee lifecycle management of sales learning programs to ensure ongoing relevance and effectiveness.

Stakeholder Partnership & Business Alignment

• Partner closely with Sales, Sales Ops, Marketing, and other operational units to understand business needs and translate them into targeted training initiatives.
• Build strong, trusted partnerships with Sales leaders and SMEs to ensure training directly supports revenue objectives and performance expectations.
• Contribute to cross-functional initiatives such as product launches, sales tool adoption, process changes, and new methodology rollouts.
• Collaborate with internal experts to apply adult learning principles and instructional design best practices.

Systems Expertise & Program Oversight

• Utilize the Adobe LMS to manage sales training programs, track completion, ensure data accuracy, and analyze training effectiveness.
• Support the L&D team in certifying and coaching internal trainers across sales functions.
• Evaluate external vendors when needed and support selection, negotiation, and onboarding.
• Stay informed of industry trends, competitive shifts, and internal business developments that impact sales capability needs.

Culture & Values

• Demonstrate and model BDA’s Core Values through all training, facilitation, and stakeholder engagement.
• Promote a learning environment where sales professionals feel supported, challenged, and motivated to grow.

Experience Requirements

• Expertise in Sales Training, Sales Enablement, Sales Leadership, or L&D roles with significant sales focused responsibilities.
• Proven experience designing and delivering training that improves sales performance and revenue outcomes.
• Hands-on experience working directly with sales teams in fast-paced, metrics-driven environments.
• Strong understanding of CRM systems — Salesforce is required — and the ability to train others on sales process and pipeline management.
• Demonstrated leadership experience through project ownership, program leadership, or people development responsibilities.
• Willingness and ability to travel up to 30% domestically and internationally, including to BDA office locations in Atlanta, Austin, Woodinville, Troy, the UK, and Manila.
• Proven track record of analyzing performance data to identify skill gaps and measure learning impact.

Qualifications

• Bachelor’s degree in Business, Education, Communications, or related field or industry experience.
• Certification in facilitation, digital learning design, instructional design, or a related area (completed or in progress).
• Deep knowledge of modern sales methodologies.
• Strong communication skills with the ability to inspire, motivate, and energize sales professionals.
• Advanced instructional design capabilities with expertise in adult learning theory.
• Strong critical thinking and analytical skills, with the ability to simplify complex information for learners.
• Ability to lead through influence, credibility, and expertise — especially with senior stakeholders.
• Skilled at guiding sales teams through change with empathy, clarity, and structure.
• Ability to identify sales skill gaps, partner with HRBPs, and create targeted development solutions.
• Detail oriented yet able to maintain a strategic, big picture perspective.