Lead UX Designer (Contract)

W2 only, no C2C, must be authorized to work in the US (both now and in the future). Fully remote. Duration: 4‑6 months.

About the role

Lead UX Designer leads the strategy and delivery of customer-centered digital experiences that support sales and marketing objectives. This role translates customer needs, business goals, brand strategy, research, analytics, and performance insights into accessible, effective experiences across product pages, campaigns, quote journeys, acquisition funnels, and other conversion-focused web experiences. Serving as the primary UX partner for assigned business areas, the Lead UX Designer leads experience strategy, research, optimization, and design execution while collaborating across Marketing, Product, Content, Creative, Analytics, SEO, Technology, Research, and Compliance. The role balances customer needs, business performance, accessibility, brand expression, technical feasibility, and responsible design practices to drive measurable outcomes.

Responsibilities

• Lead UX strategy and design delivery for digital sales and marketing experiences, including product pages, campaign landing pages, resource content, quote tools, lead-generation experiences, and conversion pathways.
• Translate business and marketing objectives into customer experience strategies, design hypotheses, and measurable outcomes.
• Develop a deep understanding of customer needs, audience behaviors, business priorities, market conditions, and competitive experiences to inform design direction.
• Identify opportunities to improve customer journeys from awareness and consideration through quote initiation, lead submission, purchase, or other meaningful actions.
• Establish UX priorities that balance immediate business goals with long-term experience quality, accessibility, design system consistency, and sustainable digital growth.
• Design experiences that reduce friction, improve clarity, strengthen customer confidence, and support informed decision-making.
• Use qualitative research, customer feedback, behavioral insights, and performance data to identify opportunities and guide UX strategy and recommendations.
• Partner with Analytics, Product, Marketing, and Technology teams to define success metrics, establish measurement approaches, and evaluate experience performance.
• Develop and validate hypotheses through research, testing, experimentation, and iterative optimization.
• Apply findings from usability studies, analytics, customer feedback, and experimentation to continuously improve customer experiences and business outcomes.
• Communicate insights through journey maps, experience narratives, design recommendations, and prioritized optimization roadmaps.
• Apply principles of information architecture, content hierarchy, trust-building, behavioral design, and ethical persuasion to improve customer understanding, engagement, and progression through key journeys.
• Partner with Content, Marketing, and Creative teams to align messaging, visual hierarchy, and interaction design around shared customer and business objectives.
• Ensure customer experiences remain transparent, accessible, and user-focused while supporting