Lead Storyteller

About the role

Under direction, leads the Strategic Communications Division responsible for multimedia content and public information creation, storytelling elements, and development of presentations and media relations content to effectively communicate and promote City of El Paso programs, services and branding.

Responsibilities

• Oversee and develop at a high level the writing and content production for a variety of marketing and communications to internal and external audiences.
• Monitor and direct content production to create a steady flow of thought provoking and compelling organizational storytelling by gathering stories from various sources/departments across the organization and produce press releases, articles, web content, presentations and marketing materials for targeted audiences.
• Plan, write or edit executive communications, strategic updates, organizational announcements and other high level communications for effective messaging and overall consistency.
• Ensure language and content remains consistent with the City’s mission, vision, and values.
• Oversee, review and evaluate interviews research, editing, and analysis of information for story content.
• Lead analysis and verification of source information as research that is truthful and relevant to current, identified goals to support final narrative.
• Measure effectiveness and consistency of communications to make recommendations on ways to modify, innovate and improve message/narrative development and delivery.
• Support, build and maintain relationships in order to work collaboratively and efficiently.
• Work with various subject matter experts, cross-functional teams, and departments to identify, curate and produce high-impact storytelling to engage internal and external stakeholders.
• Delegate tasks to the appropriate person/department.
• Ability to work with others to meet deadlines.
• Supervise assigned staff: schedule, assign, instruct, guide and check work; appraise employee performance; provide for training and development; enforce personnel rules and regulations and work behavior standards firmly and impartially; counsel, motivate and maintain harmony; interview applicants; recommend hiring, discipline, merit pay or other employee status changes.

Requirements

• Bachelor’s Degree or higher in Journalism, Communications, Public Relations, English, Marketing or related field.
• Four (4) years of experience in journalism, corporate storytelling, or writing articles for publication, including two (2) years of direct supervisory experience in a management and/or administrative capacity.
• Texas Class "C" Driver's License or equivalent from another state.