Lead Specialist

About Us

We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny.

Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do. Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together.

About the Role

The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market. As a Big Ass Fans Lead Specialist, you will play a key role in managing incoming leads and providing essential sales support to our team. You’ll engage prospects effectively, demonstrating strong communication skills to help drive new sales opportunities and revenue growth. This position is designed to serve as a launchpad, building your sales expertise and preparing you for the next step in your sales career!

Responsibilities

• Engage leads promptly through timely phone and email outreach to establish initial contact and determine interest.
• Handle inbound calls, assess customer needs, and recommend the appropriate next steps or solutions.
• Document detailed customer information—including project type, product goals, and call outcomes—accurately within the CRM system.
• Maintain clean and accurate records by identifying and resolving data inconsistencies and updating customer information according to standard data-entry procedures.
• Develop a strong understanding of product offerings and clearly communicate features and benefits to prospective residential customers.
• Build market awareness by learning customer profiles, industry trends, and sales channels to better support potential customers.
• Support the sales team by completing additional sales-related tasks as assigned by management.

Requirements

• BA or BS degree or equivalent experience
• Previous sales or sales support experience is a plus
• Familiarity with cloud-based CRM systems (Salesforce preferred)
• Ability and desire to work effectively in a team environment
• Ability to achieve or exceed daily performance metrics for the role
• Excellent communication skills
• Self-motivated, driven, and success-oriented mindset
• Strong organizational and time-management skills
• Proficiency with Google Workspace tools (Sheets, Docs, Slides)

Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application.

First 90 Days

Days 1-30

• Meet the team and complete your onboarding activities, including an on-site 4-day FANdamentals training.
• Dive into the details by familiarizing yourself with our lead call cadence.
• Learn the ropes of our phone system and navigating call transfers.
• Take the lead and begin handling the lead cadence.

Days 31-60

• Execute the full lead cadence for all leads.
• Shadow Sales Representatives and Account Managers to deepen understanding of sales processes and go-to-market channels.
• Participate in advanced product training to expand knowledge of customer solutions.

Days 61-90+

• Maintain an efficient and effective lead cadence across all assigned leads.
• Develop proposals for customer outreach initiatives aimed at generating new and repeat business.

Interview Process

• Video Screen: A one-way video screen with several questions for you to answer within a set time.
• First Chat: A discussion with a BAF Recruiter to cover the opportunity in-depth and address any questions.
• In-Person Interview: An onsite interview at BAF Headquarters with our Sales Effectiveness Manager to discuss role details, day-to-day operations, and KPIs.