Lead Product & Lifecycle Growth Marketer
About the role
You own Product & Lifecycle Growth marketing for Everand and Fable, end to end. Everand is our audiobook and ebook subscription product; Fable is our book-tracking and discovery community. Both are built for people who love books and reading. You'll set the positioning, plan the launches, build and ship the campaigns yourself, and measure what they move. This is a senior individual contributor role built for a self-starter who is energized by both the strategy and the build.
Responsibilities
- Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
- Lead go-to-market for new features and product updates, from concept through launch and adoption.
- Build and ship the campaigns yourself across email, push, and in-app in Iterable, including audience segmentation and technical setup.
- Partner with the dedicated lifecycle team to align launch moments with the always-on program, and own member and brand communications across those moments.
- Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
- Define the metrics, set targets, instrument tracking before launch, and report on impact.
- Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
- Contribute to growth across the funnel, partnering with Product and Brand.
Requirements
- 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
- A track record of owning GTM strategy and shipping the execution yourself.
- Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
- Strong writing skills, with the ability to own brand voice and turn it into copy that ships.
- Comfort self-serving in data: you can read a query or dashboard and use it to make decisions.
- A founder/owner mindset, you move on a priority without waiting for a fully specified brief, and a genuine love of books and reading.
Qualifications
- Experience in a senior individual contributor role.
- Proven success in managing and executing marketing campaigns.
- Ability to work independently and manage multiple projects simultaneously.
- Strong analytical skills to measure and optimize marketing efforts.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams.
Skills
- Expertise in marketing automation platforms (Iterable or similar).
- Strong writing and copywriting skills.
- Experience in setting and achieving goals and results.
- Ability to adapt and iterate based on data-driven insights.
- Strong problem-solving and strategic thinking skills.
Benefits
- Scribd Flex (flexible work model)
- Comprehensive health, dental, and vision coverage
- Mental health support and disability coverage
- Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals
- Paid parental leave and family support benefits
- Retailer retirement matching and employee equity
- Learning and development programs and professional growth opportunities
- Wellness and home office stipends
- Complimentary access to the Scribd, Inc. suite of products
- Enterprise access to leading AI tools
Pay
The salary range listed is for the level at which this job has been scoped. In the event that you are considered for a different level, a higher or lower pay range would apply.
Schedule
Occasional in-person attendance is required for all Scribd, Inc. employees, regardless of location.