Lead Product Designer, Provider Experience

About the role

A Place for Mom is building the future of aging care, and design is central to how providers, families, advisors, and APFM teams navigate that experience. We are looking for a Lead Product Designer to own product design for Provider Experience as APFM builds more connected provider-facing products, capabilities, and workflows across Senior Living and Home Care.

Responsibilities

• Lead design for Provider Experience
• Own end-to-end product design for Provider workstreams, from discovery and journey mapping through prototypes and production-ready design, including provider-facing products, partner workflows, lead quality, conversion acceleration, account growth, and operational capabilities that help providers serve families more effectively.
• Translate marketplace, partner, and operational complexity into intuitive workflows for internal and external users.
• Partner with Product, Engineering, Research, Marketing, Operations, Sales, and business leaders to define problem framing, success criteria, tradeoffs, and release scope.
• Design for trust, clarity, speed, and usability in workflows where users need accurate information and confident next steps.
• Shape product direction with evidence
• Use research, analytics, provider conversations, partner feedback, frontline team input, product data, and business context to guide design decisions.
• Identify high-leverage opportunities where better provider workflows can improve customer outcomes and business performance.
• Communicate design rationale clearly to product teams, engineering partners, marketing partners, operational stakeholders, and senior leaders.
• Help teams understand not only what should ship, but why it matters.
• Raise the design quality bar
• Apply and extend shared APFM patterns so product surfaces feel coherent across domains.
• Contribute to shared foundations, including interaction patterns, information architecture, accessibility, UX writing, and craft standards.
• Mentor and raise the bar for other designers through critique, pattern quality, and strong product storytelling, without requiring people-management responsibility.
• Increase design leverage with AI
• Bring a builder's mindset to design: use lightweight prototypes, AI-assisted workflows, and scrappy experiments to make ideas tangible earlier.
• Experiment with AI tools to explore product directions, prototype workflows, synthesize inputs, pressure-test assumptions, and improve the speed and quality of design work.
• Help the team understand where AI meaningfully improves the experience, and where human judgment, trust, and clarity matter more.
• Share what you are learning with design and stakeholders so the team gets better together.

Qualifications

• 7+ years of product design experience on complex web, SaaS, marketplace, CRM, internal-tool, partner-portal, or operations-facing products.
• Strong portfolio showing end-to-end ownership from ambiguous problem framing through shipped product, including work that influenced product strategy or raised the quality bar across multiple workstreams.
• Excellent interaction design, systems thinking, information architecture, and product judgment.
• Demonstrated curiosity and hands-on experimentation with AI tools in the design or product development process.
• Ability to explain not just what you designed, but how you used evidence, tools, prototypes, constraints, and judgment to make better decisions.
• Experience working in fast-moving, ambiguous environments where ownership, pragmatism, and cross-functional trust matter.
• Strong Figma skills and the ability to communicate design intent through flows, prototypes, specs, and crisp design storytelling.
• Comfort partnering deeply with Product Managers, Engineers, Researchers, Marketing, operational stakeholders, Sales, and senior leaders to align teams around clear design direction.

Pay

Base Salary: $165,000 to $185,000
Bonus: 10% of annual earnings

Schedule

N/A