Lead, Paid Search

Responsibilities

• Define and own paid search strategy for a diverse client portfolio
• Conduct keyword research, write ad copy, and establish bidding strategies
• Guide clients through feed management to optimize shopping campaign performance
• Identify and scale innovative automation and technology solutions
• Collaborate with cross-disciplinary teams for effective strategy execution
• Transform complex strategies into compelling campaign recommendations

Qualifications

• 5+ years of experience in paid search media planning and strategy development
• Proven ability to contribute to business pitches
• Strong anticipation of client and team needs with proactive solutions
• Expertise in research platforms and analytics dashboards
• Certification in digital marketing and paid search strategy is a plus, including Google and Microsoft certifications

Benefits

• Full medical, dental, and vision benefits
• Generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off and company recharge days
• Commitment to ongoing learning and development opportunities
• Transparency in DEIB practices