Lead Newsroom Analyst

Editorial Strategy & Performance

Work with editors and writers across desks on content planning—especially for tentpole events, editorial packages, and trending topics—by leveraging historical performance data and a deep understanding of The Verge's voice.

Identify coverage gaps, audience curiosities, and emerging interest areas by monitoring story traffic and conversions. Use this data to pitch editors news hits and follow-ups, with suggestions for framing, timing, and format.

Lead and design regular strategy meetings with editorial leadership to review article performance, audience trends, and conversion data. Embed in desks and partner with editors to implement changes based on these reviews, and track outcomes to inform future decision-making.

Provide regular, accessible reporting analyses to leadership that address KPIs across audience segments, story formats, topics, and desk-level performance.

Support editorial with ad-hoc analyses and performance data to guide strategy.

Subscriptions & Premium Strategy

Maintain revenue models to support subscription planning, forecasting, and growth initiatives—translating data into actionable financial projections for leadership.

Use data to support the planning and launch of new premium products for The Verge's subscription program.

Own paywall strategy analytics end-to-end: design and track paywall tests across multiple data sources, interpret results, and provide recommendations for implementation and optimization.

Balance funnel priorities, balancing free news acquisition strategy with subscription goals.

Product Analytics

Serve as the primary analytics partner for product initiatives, owning instrumentation, reporting, and insight generation across The Verge's digital products.

Define and track product KPIs, building dashboards and writing custom SQL to monitor engagement, retention, and monetization metrics.

Partner with Product and Engineering on experiment design, A/B test analysis, and data-driven decision-making for features and editorial UX improvements.

Translate complex product data into clear, actionable recommendations for non-technical stakeholders.

Off-Platform and Product Strategy

Partner with the audience team to sharpen general off-platform distribution strategy.

Refined The Verge's Apple News strategy—developing strong pitches, analyzing News+ performance, and identifying areas for growth.

Support The Verge's newsletter program, identifying opportunities to expand recurring and popup newsletters to improve subscriber growth and retention.

With Product on editorial experiments, such as quick posts, homepage engagement tests, or content presentation optimizations.