Lead Motorcycle Product Manager

Job Summary

The Lead Product Manager will lead the end-to-end vision and development of category-defining products—from early concept ideation through development and market launch—while balancing customer needs, market dynamics, portfolio complexity, and financial performance to shape a winning product strategy.

Job Responsibilities

• Define and execute long-range product portfolio strategies aligned to business objectives, revenue targets, and customer acquisition goals.
• Lead cross-functional teams consisting of leaders from commercial, engineering, design and marketing to deliver new products to market.
• Develop product vision, positioning, feature strategy, and roadmap planning for complex global product portfolios.
• Conduct extensive market analysis, competitive benchmarking, consumer research, and trend forecasting to identify new business opportunities and unmet customer needs.
• Develop data-driven recommendations for product features, pricing, volume planning, and profitability optimization.
• Monitor product performance throughout the lifecycle and implement corrective actions to improve commercial results and customer satisfaction.
• Build business cases and executive-level presentations supporting investment decisions, product approvals, and portfolio prioritization.
• Collaborate with engineering and design teams to ensure products achieve target functionality, quality, performance, and customer experience objectives.
• Represent the voice of the customer throughout the product development process and ensure alignment between customer expectations and business goals.
• Analyze sales performance, market trends, pricing conditions, and profitability metrics to guide future product and portfolio decisions.
• Partner with product marketing teams to develop strategic messaging and effectively communicate product positioning and innovation stories.
• Capture global and regional stakeholder alignment to ensure consistent execution of portfolio strategy and commercial objectives.
• Ensure product portfolio decisions balance consumer demand, brand positioning, operational feasibility, and long-term business sustainability.

Education Requirements

• A High School Diploma or Equivalent is required.
• A Bachelor's Degree is preferred.

Experience Requirements

• This position typically requires a minimum of 8 years of related experience.
• The qualified candidate will have demonstrated the following strong background in market analysis, pricing strategy, lifecycle management, and business case development.
• Demonstrated success leading cross-functional teams.
• Executive-level communication and presentation skills with the ability to influence senior leadership.
• Experience working with premium consumer brands, powersports, automotive, or adjacent industries preferred.
• Strong analytical mindset with the ability to translate data and consumer insights into actionable product strategies.
• Motorcycle riding experience is preferred.