Lead Motion Designer

How We LEAD

Merchandise and e-commerce are integral parts of the music industry. For artists, it's a means to express their brand and connect with fans. At Digital Creative & Experience, we leverage these elements to create compelling and meaningful experiences.

How You’ll CREATE

The Lead Motion Designer is responsible for defining and leading motion design execution across Digital Creative Services. This role involves developing motion systems, animation approaches, and visual experiences that elevate artist brands, campaigns, and digital products. The Lead Motion Designer works closely with Creative Directors, Designers, Content Production teams, Developers, and Client stakeholders to translate creative visions into engaging motion-led experiences. They also establish standards, workflows, and best practices to ensure consistency and quality.

Motion Design Leadership

• Define motion design principles, animation standards, and creative approaches across the organization
• Establish scalable motion systems that support artist storytelling and brand expression
• Ensure motion design enhances user experience, engagement, and creative effectiveness
• Champion the role of motion throughout the creative development process

Creative Development

• Partner with Creative Directors during concept development and experience design phases
• Contribute motion-first thinking to creative briefs, presentations, and campaign development
• Develop storyboards, motion explorations, prototypes, and visual concepts
• Translate static creative concepts into engaging motion-based experiences
• Explore innovative approaches to storytelling through animation and movement

Motion & Visual Execution

• Create high-quality motion graphics, animations, and visual content across multiple channels and platforms
• Develop content for artist campaigns, e-commerce experiences, social content, product launches, and branded storytelling initiatives
• Lead the creation of motion assets ranging from micro-interactions and promotional content through to large-scale campaign experiences
• Utilize 2D, 3D, compositing, visual effects, and emerging technologies where appropriate
• Ensure all motion deliverables meet the highest creative and technical standards

Cross-Functional Collaboration

• Collaborate closely with Designers, Content Producers, Developers, Editors, and Creative Directors
• Support Development teams in implementing motion experiences across digital products and platforms
• Partner with Content Production teams to integrate motion into content ecosystems and storytelling initiatives
• Ensure motion execution aligns with project objectives, timelines, and technical requirements
• Act as a motion design subject matter expert across the organization

Innovation & Capability Development

• Drive the evolution of motion design capabilities within Digital Creative Services
• Research emerging technologies, tools, platforms, and creative opportunities
• Explore AI, real-time rendering, interactive motion, 3D, and immersive experience technologies
• Mentor designers and creatives looking to strengthen motion capabilities
• Contribute to the development of creative standards, workflows, and best practices