Lead Graphic Designer, Digital Marketing

Job Summary

The Lead Graphic Designer, Digital Marketing is a senior individual contributor who elevates the quality and consistency of digital marketing design across the team. This role does not carry direct management responsibilities.

Responsibilities

• Concept and develop big-idea brand campaigns three times throughout the year
• Lead the team through the execution of each campaign idea across all channels
• Set the art direction standard for campaigns and digital assets, reviewing peer work at key stages with clear, actionable feedback
• Ensure visual consistency across campaigns, channels, and asset types
• Contribute to the evolution of digital design standards and templates
• Partner with Email Marketing, Paid Media, and Content teams to deliver assets on deadline
• Collaborate with copywriters to ensure cohesive visual and messaging alignment
• Translate campaign briefs and marketing objectives into clear art direction for the design team
• Present concepts and gather feedback from stakeholders efficiently
• Represent the Design team in cross-functional campaign planning meetings and advocate for quality and realistic production timelines
• Act as the go-to resource for designers on digital best practices, platform specs, and art direction questions
• Help peer designers strengthen their craft in areas specific to digital marketing — motion graphics, responsive design, and conversion-focused layout
• Model a high standard of digital design quality and channel expertise for the broader team
• Manage organized, production-ready files and asset libraries
• Follow and enforce naming conventions, versioning, and handoff processes across the team
• Identify opportunities to templatize recurring asset types to improve team efficiency
• Keep the team current on evolving platform requirements, digital design trends, and emerging tools

Physical Requirements

• Work is performed while sitting/standing and interfacing with a personal computer.
• Requires the ability to communicate effectively using speech, vision, and hearing.
• Requires the regular use of hands for simple grasping and fine manipulations.
• Requires occasional bending, squatting, crawling, climbing, and reaching.
• Requires the ability to occasionally lift, carry, push, or pull medium weights, up to 50lbs.

Remote Work Qualifications

• Access to a reliable and secure high-speed internet connection.
• Cable or fiber internet connections (at least 75mbps download/10mbps upload) are preferred, as satellite connections often cannot support the technologies used to perform day-to-day tasks.
• A dedicated home office space that is noise- and distraction-free.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• A valid, physical address (apartment, suite, etc.).
• PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.
• The desire and ability to work and communicate with other team members via chat, webcam, etc.
• A valid, physical address (apartment, suite, etc.).
• PO Boxes are not supported, as a physical address is required for you to receive your computer equipment.

Experience Required

• 7+ years of graphic design experience with a strong focus on digital marketing design
• Expert proficiency in Adobe Creative Suite and Figma
• Deep experience designing across email, web banners, homepage banners, landing pages, and video/motion graphics
• Proven ability to concept and lead the execution of big-idea brand campaigns across channels
• Strong working knowledge of digital platform specifications, file formats, and asset optimization
• Proven ability to set art direction and give constructive design feedback that improves peers' work
• Familiarity with HTML/CSS email design
• Familiarity with web design principles, UX considerations, and conversion-focused design
• Strong communication skills — able to influence without authority and build alignment across Marketing and Design teams
• High initiative and accountability: identifies what needs to be done and does it without being asked
• Experience in e-commerce or retail environments preferred

Education

This role does not require a degree. We value relevant skills and experience and alignment with our core values above all else.

Desired Traits & Skills

• Join Webstaurantstore's Design team in a role where your digital expertise and art direction make the whole team better.
• If you are energized by setting the creative bar, leading big campaigns, and owning work that reaches millions of customers — this is the role for you.

Company Overview

The foodservice professional’s premier source for restaurant equipment, supplies, and knowledge online. Our purpose is to empower and equip people to run their businesses more profitably and efficiently.

Benefits

• Medical
• Dental
• PTO
• Paid Maternity Leave
• Paid Parental Leave
• Life Insurance
• Disability
• Dependent Care FSA
• 401(k) matching
• Employee Assistance Program
• Wellness Incentives
• Company Discounts
• AT&T & Verizon Discount
• Bonus Opportunities
• Accident Insurance
• Critical Illness Insurance
• Adoption Assistance Available at HQ Locations Only
• On-Site Fitness Centers
• Dog-friendly Offices