Lead Generation Operations Analyst

Position Overview

The Lead Generation Operations Analyst owns the end-to-end inbound digital lead process—from intake through sales-qualified handoff. This role ensures leads are complete, enriched, accurately routed, and aligned to the appropriate sales channel to support pipeline growth and strong speed-to-field performance.

What You’ll Be Doing

• Own the end-to-end inbound digital lead intake and qualification process, including validation, enrichment, deduplication, outreach, and sales qualification alignment
• Lead ongoing regional recalibration efforts by auditing and reassigning prospects and customers to ensure accurate sales channel, region, and business unit alignment
• Review and qualify Insight Center leads, ensuring data accuracy, completeness, and proper sales channel alignment prior to distribution
• Maintain CRM data governance standards within Microsoft Dynamics 365, ensuring accuracy, consistency, and data integrity
• Complete pre- and post-tradeshow lead operations, including enrichment, deduplication, validation, and assignment to support timely follow-up
• Produce and analyze inbound lead and pipeline performance metrics, delivering actionable insights to Sales and Marketing leadership
• Own and maintain standard operating procedures (SOPs) for lead intake, qualification, routing, and CRM data processes

What We’re Looking For

• Bachelor’s degree preferred or equivalent combination of education and experience
• Experience working with lead development, prospecting, or sales operations within a CRM system (Dynamics 365 preferred)
• Strong understanding of lead management processes, data enrichment tools (e.g., ZoomInfo), and deduplication practices
• Ability to operate independently, prioritize effectively, and manage multiple workflows in a fast-paced environment
• Strong analytical approach with the ability to translate data into actionable insights
• High attention to detail and commitment to data accuracy and process integrity
• Effective communication and collaboration skills across Sales, Marketing, and Operations teams

What You Can Expect From Us

• Competitive compensation packages
• Comprehensive benefits in medical, dental, and vision insurance
• 401(k) plan with employer match
• Paid time off plus holidays
• Tuition reimbursement, and much more

Pay

The salary range starts at $65,000 annually with additional compensation in the form of a bonus.

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