Lead Generation Associate

About the role

As a Lead Generation Associate for WTW’s North America Health and Benefits (H&B) business, you will deploy sales campaigns, tools and technology to identify, generate and cultivate potential clients. Collaborating with WTW H&B consulting, marketing, and sales colleagues you will support vital efforts to bolster the top of our sales pipeline with qualified leads.

Responsibilities

• Generate and develop leads that fit WTW’s ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth.
• Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community.
• Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale.
• Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities.
• Serve as a strategic partner to local market leaders to support new growth initiatives and align outreach with regional business goals.
• Conduct discovery calls with cold prospects to assess potential fit and disqualify leads when appropriate, ensuring sellers receive quality leads.
• Develop and execute drip campaigns to nurture cold prospects.
• Conduct beta and A/B testing of go-to-market materials, including sales email templates and social media posts; provide feedback to marketing and commercialization teams on the effectiveness of campaigns.
• Partner with marketing colleagues to ensure inbound leads from events and activities are effectively captured.
• Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success.
• Investigate and implement new CRM features to enhance communication, collaboration, and lead conversion rates.
• Maintain CRM data accuracy and integrity.
• Provide training and ongoing support to sales teams to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline.
• Act as liaison between Sales Operations and Market and Regional Sales Leaders for the ongoing development of CRM reporting and analytics.

Qualifications

• Passion for business development, sales, and/or sales operations; experience preferred.
• Demonstrates a willingness to experiment with new approaches and ideas.
• Proactively seeks out and develops creative solutions to problems.
• Views setbacks as learning opportunities, analyzing both successes and missteps to gain insights for future efforts.
• Shows resilience and adaptability in the face of challenges.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams and leaders.
• Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines.
• Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions in order to understand the bigger picture.
• Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools.
• Excellent Microsoft Office skills, particularly Excel, and AI tools (e.g. Copilot).
• Experience in the employee health & benefits industry preferred.
• State Life and Health license required within 90 days of joining.
• Bachelor’s degree or equivalent experience; HS diploma required.

Compensation and Benefits

The base salary compensation range being offered for this role is $90,000.00-$110,000.00 USD annually. This role is also eligible for an annual short-term incentive bonus.

WTW provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (only included for Washington roles)
• Retirement Benefits: Qualified contributory pension plan (if eligible) and 401(k) plan with annual nonelective company contribution. Non-qualified retirement plans available to senior level colleagues who satisfy the plans’ eligibility requirements.