Lead, Digital Media Sales

Responsibilities

• Possess and utilize exceptional written and verbal communication, storytelling, and presentation skills.
• Manage competing priorities, adapt in a fast-paced environment, and effectively balance multiple accounts and deadlines.
• Develop revenue-generating strategies for digital buys and partnerships to grow digital media revenue and secure new corporate clients.
• Prospect, pitch, and close digital media buys and sponsorship opportunities across The WNET Group’s digital platforms, including websites, social media, streaming services, podcasts, and e-newsletters.
• Create customized, digital-only sponsorship proposals that highlight WNET’s audience reach and the unique benefits of digital media campaigns.
• Serve as a key point of contact for digital sponsorship clients, ensuring their needs are met and maintaining a high level of satisfaction throughout the campaign lifecycle.
• Collaborate with the Integrated Media Sales team on cross-platform opportunities across our content portfolio.
• Work closely with Marketing Services on budgets, billing, and media post reports.
• Track digital inventory, campaign performance, collaborate with Research to measure key metrics, and provide regular reports to clients, offering insights into engagement, reach, and ROI.
• Maintain accurate sales pipeline and client interactions in CRM; shepherd legal contracts, prepare partnership recap reports, etc.
• Other relevant duties, as assigned.

Requirements

• Minimum of five (5) years of direct sales experience in a competitive market sales environment.
• Demonstrated track record of digital media sales including display, video, social, podcasts programmatic, and related channels in digital media ecosystem.
• Successful achievement of revenue goals, successful engagement with media buying agencies and working directly with clients.
• Proficiency with media research; knowledge of digital data and metrics.
• Outstanding presentation skills – ability to present to groups. Strong campaign and client management skills.
• Understanding marketing, events, social media and promotions.
• Proficiency with CRM tools (Salesforce or similar preferred), Microsoft Office Suite (including Excel, PowerPoint, Word, and Airtable).
• Proactive and resourceful, with a strong sense of ownership and the ability to work effectively both independently and collaboratively.
• Ability to participate in evening and weekend events will be necessary.

Qualifications

• Understanding of non-profit fundraising landscape, a plus.

Skills

• Exceptional written and verbal communication, storytelling, and presentation skills.
• Strong campaign and client management skills.
• Proficiency with media research and digital data metrics.
• Outstanding presentation skills.
• Ability to manage competing priorities and adapt in a fast-paced environment.
• Experience in digital media sales including display, video, social, podcasts programmatic, and related channels.
• Ability to work independently and collaboratively.
• Understanding of non-profit fundraising landscape, a plus.

Benefits

• Competitive salaries, excellent benefits, and a supportive working environment.
• The hiring salary range for this position is $87,000.00 - $90,000.00.
• Internal equity considerations will be reviewed before making a final offer.

Pay

Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience.

Schedule

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.