Lead Digital Designer

About the role

We're looking for a Lead Digital Designer to help shape the future of our web ecosystem. This role involves building scalable systems, defining modern digital experiences, and driving how our brand shows up across the web.

Responsibilities

• Experience working with design systems and component-based design
• Strong design foundation (layout, typography, color, hierarchy, motion, interaction, 3D)
• Deep understanding of responsive design, UX principles, and web protocols
• Experience working across design, engineering, and product teams
• Clear communicator who can explain decisions and influence direction
• Comfortable operating in ambiguity and helping define the path forward
• Lead the design of high-impact web experiences across homepage, product pages, and key user journeys
• Contribute to the evolution of a scalable design system, including tokens, components, and reusable modules for CMS system
• Partner closely with engineering to ensure design systems are translated into high-quality, production-ready implementations
• Help define and refine site architecture, navigation systems, and overall user experience frameworks
• Collaborate with brand teams to develop a modern and cohesive digital aesthetic
• Balance brand storytelling with usability, accessibility, and performance across all web experiences
• Work cross-functionally with product, marketing, and UX teams to align on goals, priorities, and user needs
• Guide and collaborate with external agencies and partners on design execution and exploration
• Support UX testing, A/B testing, and ongoing optimization efforts to continuously improve the site experience
• Help establish workflows and processes that improve speed, quality, and consistency across the web team

Requirements

• Proven experience in web or digital product design
• Strong portfolio demonstrating high-quality web design and systems thinking
• Proven experience working with design systems, component libraries, and scalable frameworks
• Strong visual design foundation, including typography, layout, color, and hierarchy
• Deep understanding of responsive design, UX principles, and modern web standards
• Experience collaborating closely with engineering teams and an understanding of front-end constraints
• Ability to clearly communicate design decisions and influence cross-functional stakeholders
• Comfortable working in fast-paced environments with evolving priorities and ambiguity
• Experience designing for complex, multi-page websites or platforms
• Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
• Experience contributing to or leading large-scale website redesigns
• Understanding of CRO, A/B testing, and data-informed design decision making
• Experience working with motion design, interaction design, or advanced web storytelling
• Interest in AI tools and their application in design workflows
• Experience collaborating with or managing external agencies and partners
• Exposure to both brand-driven and product-driven design environments

Qualifications

• Proven experience in web or digital product design
• Strong portfolio demonstrating high-quality web design and systems thinking
• Proven experience working with design systems, component libraries, and scalable frameworks
• Strong visual design foundation, including typography, layout, color, and hierarchy
• Deep understanding of responsive design, UX principles, and modern web standards
• Experience collaborating closely with engineering teams and an understanding of front-end constraints
• Ability to clearly communicate design decisions and influence cross-functional stakeholders
• Comfortable working in fast-paced environments with evolving priorities and ambiguity
• Experience designing for complex, multi-page websites or platforms
• Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
• Experience contributing to or leading large-scale website redesigns
• Understanding of CRO, A/B testing, and data-informed design decision making
• Experience working with motion design, interaction design, or advanced web storytelling
• Interest in AI tools and their application in design workflows
• Experience collaborating with or managing external agencies and partners
• Exposure to both brand-driven and product-driven design environments

Skills

• Design systems and component-based design
• Responsive design
• UX principles
• Web protocols
• Communication and influence
• Site architecture and navigation systems
• Brand storytelling
• Usability, accessibility, and performance
• Motion design, interaction design, and advanced web storytelling
• AI tools and their application in design workflows
• Collaboration with external agencies and partners

Benefits

For positions that will be based in NY, the annual salary range for this position is $132,000 USD - $165,000 USD. Actual salaries may vary based on numerous factors including, among other things, an individual applicant's experience and qualifications for the position.

Pay

For positions that will be based in NY, the annual salary range for this position is $132,000 USD - $165,000 USD. Actual salaries may vary based on numerous factors including, among other things, an individual applicant's experience and qualifications for the position.

Schedule

For positions that will be based in NY, the schedule is flexible to accommodate the needs of the role and the individual.