Lead Digital Customer Growth

About the role

Drive digital customer growth across AT&T’s consumer and business digital ecosystem.

Responsibilities

• Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
• Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
• Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer demand.
• Lead and optimize digital demand and traffic strategies in close partnership with marketing teams, prioritizing converged customer growth.
• Manage SEO strategy, execution, and performance to ensure the traffic strategy flows into the correct customer journey, driving conversion on owned platforms.
• Collaborate with technology and care teams to enhance site performance and reduce fraudulent activity while focusing on demand generation.
• Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times.
• Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities.
• Partner closely with technology, product, and marketing teams to prioritize and execute digital initiatives.
• Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
• Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
• Focus on key trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
• Utilize advanced analytics to gather insights on customer behavior and performance metrics.
• Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
• Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
• Mentor less experienced staff and lead significant projects with strategic autonomy, influencing executive decisions.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Pay

Individual starting salary within the range of $143,800.00 - $215,800.00 USD Annual may depend on geography, experience, expertise, and education/training.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Schedule

• Weekly Hours: 40
• Time Type: Regular

Location: Dallas, Texas