Lead Decision Scientist (Web)

About the role

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. This role is open to candidates based in the US or Canada.

What You'll Do

• Be the strategic thought partner for cross-functional teams (DTC, web PMs, web engineers, marketing, finance).
• Architect and evangelize the web analytics roadmaps, and notice the gap between what the data shows and what the team assumes.
• Tell stories that move teams to act.
• Diagnose and evaluate full-funnel user experiences—from initial traffic acquisition across marketing channels down to each web conversion funnel.
• Identify drop-offs, trends, and opportunities for improved user flow and conversion rate.
• Present to leadership and working teams with clear narratives and a point of view.
• Achieve causality with the right tools for the situation, including A/B testing, analytics, and causal inference.
• Act as the partner for DTC and product teams to scale an agile, statistically sound multivariate experimentation program.
• Work with engineering to implement event instrumentation and with DTC to translate insights into action to improve web metrics and conversion.
• Develop and refine dashboards to provide visibility into online performance and identify optimization opportunities.
• Conduct in-depth analysis of consumer behavior to uncover trends and preferences across cohorts, providing actionable insights to inform marketing, merchandising, and product strategies.
• Experiments: Work closely with CRO and PM to improve site conversions through extensive A/B testing focused on product pages, checkout, upsells, and merchandising tactics.
• Data Ownership: Stitch backend data from various data platforms (Google Analytics, BigQuery, Databricks) and build the eCommerce data pipelines with Data Engineering that support all DTC reporting.
• Oversee the analysis of eCommerce KPIs, customer behavior, and digital marketing metrics.
• Develop and communicate a clear vision for self-service and operational reporting using industry leading tools and best practices.
• Use AI to multiply your impact. You'll use coding agents and automated analysis daily, and help shape what our AI-native analytics stack looks like, contributing to how we move from reactive to proactive to autonomous.

What We're Looking For

• Core Expectations: Problem-solving mindset, Ownership mentality, AI-native working style, Curiosity and initiative.
• Desired Experience & Qualifications: 6+ years in an analytics, data science, or decision science role at a consumer product company, Advanced degree (bachelor's or beyond) in a quantitative field, Demonstrated experience with causal inference methods in applied settings, Track record of influencing product or business strategy through data, Experience with experimentation platforms, Proficiency in Google Analytics 4 (GA4) and/or Adobe Analytics, Experience with Data Engineering to ingest web event streams into a centralized data environment, Proficiency in SQL and Python/R for statistical analysis, Experience with subscription or freemium business models, Familiarity with international / multi-market analytics, Proficiency in Google Tag Manager (GTM) or Tealium (Server-Side deployment experience heavily preferred), Experience building dbt models or contributing to analytics engineering workflows, Experience with revenue forecasting frameworks for eCommerce businesses, Experience with LTV modeling, incrementality testing, or marketing mix modeling.

Our Benefits

• Competitive pay and benefits.
• Medical, dental, vision, life and disability insurance plans (100% paid for US employees).
• Supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.
• Free Tile Products.

Life360 Values

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

• We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results.
• We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
• We are an equal opportunity employer and value diversity at Life360.
• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.