Lead Creative Strategist

About the role

Tinuiti is seeking a Principal Creative Strategist to join our dynamic team. This role offers the opportunity to lead high-complexity strategic workstreams for major clients, pitches, or transformation opportunities. The ideal candidate will be a senior craft expert capable of operating independently, influencing senior stakeholders, and mentoring others.

Responsibilities

• Client-Centric
  • Serve as a senior individual contributor for Creative Strategy, leading high-complexity strategic workstreams for major clients, pitches, or transformation opportunities.
  • Translate ambiguous business problems into clear creative strategy recommendations, messaging frameworks, testing priorities, and strategic narratives.
  • Influence senior client and internal stakeholders through concise, persuasive, business-grounded storytelling.
  • Support major growth opportunities where creative effectiveness, creative testing, messaging architecture, or platform adaptation is a central driver of client value.
• Product-Led
  • Develop advanced Creative Strategy outputs, including creative audits, creative effectiveness roadmaps, messaging architectures, CAB systems, testing frameworks, and pitch narratives.
  • Help improve Creative Strategy frameworks, templates, and methods through strong examples, feedback, and applied craft leadership.
  • Partner with Creative Studio and cross-functional teams to ensure strategy inspires strong creative output and translates clearly into executional guidance.
  • Contribute to case studies, thought leadership, and internal enablement that help the agency understand and sell Creative Strategy.
• Data & Measurement-Driven
  • Synthesize complex inputs across performance data, audience insight, creative analytics, category context, and platform signals into clear strategic conclusions.
  • Create testing roadmaps and learning agendas that connect creative hypotheses to measurable business and marketing outcomes.
  • Interpret creative performance and testing outcomes at a strategic level, identifying what should change in messaging, structure, audience framing, or platform adaptation.
  • Partner with Analytics, Media, and channel teams to make creative learning more decision-useful and cumulative over time.
  • Help clients understand the relationship between creative effectiveness, performance outcomes, and longer-term brand growth.

Qualifications

• 8-10+ years of experience in creative strategy, brand strategy, communications strategy, performance creative strategy, or related strategic roles.
• Demonstrated ability to lead complex strategic work independently across major clients, pitches, or high-value workstreams.
• Strong expertise in messaging strategy, creative effectiveness, creative testing, audience insight, and performance-informed creative recommendations.
• Advanced ability to synthesize data, research, cultural signals, platform behavior, and business context into clear strategic direction.
• Strong client-facing presentation and storytelling skills, including senior stakeholder influence.
• Experience partnering closely with Creative Studio, Media, Analytics, Communications Planning, Client Partnership, and channel teams.
• Strong fluency with paid social, video, streaming, display, web, commerce, and related digital environments.
• Comfort using AI and creative analytics tools to improve quality, efficiency, and insight generation with strong judgment and validation.
• Ability to travel for key client meetings, pitches, and internal working sessions as needed.

Benefits

Unlimited PTO, healthcare (medical, dental, vision, life & disability), retirement matching, wellness perks, and generous parental leave are some of the benefits offered. For more details, please contact us.