Lead Counsel, Digital Marketing & Ad Tech

The Role

McKesson seeks an experienced Digital Marketing & Ad Tech lawyer to serve as the lead attorney supporting digital advertising technologies, marketing compliance, and consumer protection matters. This role will provide strategic, practical, and business-oriented advice to our Brand and Marketing teams and partner closely with technology and compliance functions.

Key Responsibilities

• Legal Advisory & Compliance for Digital Marketing

• Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns, including the use of AI-enabled and automated marketing tools.
• Provide legal guidance and recommendations regarding AI-generated marketing content, including disclosures, transparency, bias, synthetic media, and claims substantiation.
• Counsel on compliance with FTC regulations, state and federal consumer protection laws, and platform-specific advertising and data-use policies.
• Advise stakeholders on the legal, privacy, and regulatory implications of advertising and marketing technology platforms, including cookies, pixels, SDKs, tracking technologies, CMPs, CDPs, personalization engines, and measurement solutions.
• Data Governance, Contracting & Stakeholder Collaboration
• Support the lawful use of customer data platforms, audience segmentation, targeting strategies, analytics, and measurement tools, in coordination with Privacy, Data Governance, and Technology teams.
• Provide guidance on consent management, preference centers, tracking disclosures, and related governance frameworks.
• Advisory on third-party data licensing, data clean rooms, analytics environments, and data-sharing arrangements, including contractual, privacy, and risk considerations.
• Negotiate and draft agreements with ad networks, publishers, agencies, and data providers, addressing data usage rights, brand safety, compliance obligations, and liability allocation.
• Partner with Technology, Brand and Marketing, Data Governance, Privacy, and Compliance to evaluate and responsibly deploy emerging technologies used in marketing and digital experiences, including AI-driven tools.
• Collaborate with Compliance to advise on and contribute to the development and operationalization of AdTech compliance frameworks, including policies, training, monitoring, and risk controls.
• Training, Enablement & Continuous Improvement
• Act as a proactive, solutions-oriented partner to marketing and technology teams, balancing legal risk with business objectives and enabling compliant innovation in programmatic and data-driven marketing.
• Monitor developments in advertising, privacy, AI, and consumer protection laws and advise on necessary updates to company practices and policies.
• Deliver training and guidance to internal stakeholders on digital marketing, AdTech, and AI-related legal risks and best practices.
• Proactively identify and mitigate intellectual property risks in digital marketing and AdTech initiatives and provide support for traditional marketing campaigns as needed.
• Escalate enterprise-level decisions as appropriate and independently resolve issues within defined scope.

Qualifications

• Minimum Requirements
• 7+ years as a practicing attorney with firm and/or in-house experience.
• Significant experience in advertising technology, privacy, consumer protection, and marketing law.
• Member of a U.S. state bar in good standing.
• Demonstrated comfort independently leveraging AI tools to enhance efficiency, insight, or output in day-to-day work.
• Education
• Bachelor’s degree from an accredited institution.
• Juris Doctor (JD) degree from an accredited law school.