Lead Copywriter - HOKA

About the role

Lead Copywriter- HOKA reports to Sr. Manager, Copy- HOKA. Remote - West Coast preferred; interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington. The Lead Writer transforms product innovation, athlete stories, and brand purpose into ideas that move people, developing breakthrough campaigns and compelling storytelling across every channel to define how HOKA connects with runners, hikers, and movers worldwide.

Responsibilities

• Collaborate with designers, art directors, and creative leaders to concept and define the narrative and copy direction for HOKA campaigns and brand initiatives
• Brainstorm, craft, and present bold creative concepts and storytelling that spark emotion, capture attention, and drive measurable impact
• Translate strategy and creative briefs into engaging copy concepts, narratives, and messaging that connect deeply with runners, hikers, and movers of all kinds
• Create and shape stories across a wide range of digital channels—digital campaigns, site updates, social media—ensuring every touchpoint reflects HOKA’s unique voice
• Craft retail, experiential narratives, and product-focused videos that turn moments of discovery into lasting brand connections
• Collaborate across teams to elevate athlete and product stories that celebrate performance, possibility, and the joy of movement
• Serve as a champion of the HOKA voice, ensuring communications reflect the brand's personality, values, and storytelling principles
• Develop deep expertise in HOKA product language, innovation stories, and messaging frameworks to ensure consistent communication of product benefits and technologies across channels
• Apply a deep understanding of running, outdoor, and lifestyle culture to ensure brand and product storytelling feels authentic, relevant, and connected to the communities HOKA serves

Qualifications

• Bachelor’s degree or equivalent professional experience
• A strong and varied portfolio that demonstrates strategic thinking, creative concepting, and compelling storytelling across retail brands and multiple mediums
• 9+ years in an advertising agency or in-house creative environment
• Genuine passion for performance and lifestyle brands, and alignment with a values-driven company culture
• Expertise in both print and digital marketing and advertising
• Proven strength in crafting persuasive short-form and long-form writing
• Confident presenter with the ability to sell in creative ideas and concepts
• Deep understanding of marketing and advertising principles
• Authentic interest and experience in performance product brands (preferred)
• Strong creative problem-solving skills and the ability to think strategically
• Motivated, self-starter with a high level of drive and initiative
• Collaborative team player who can both inspire and support colleagues
• Excellent organizational and time-management skills
• Sharp attention to detail and accuracy in all work
• Awareness of cultural and creative trends and their commercial applications
• Thrives in collaborative, fast-moving creative environments
• Skilled at contributing to brainstorming sessions, campaign development, creative briefs, and execution
• Ability to manage multiple projects simultaneously and balance competing writing needs effectively
• Able to think strategically and conceptualize creatively
• Excellent communication and presentation skills, with the ability to articulate creative concepts and strategies to diverse stakeholders
• Detail oriented, process-friendly, and capable of working within tight timelines on multiple projects simultaneously
• Exhibits a high level of personal integrity, empathy, and respect for others
• Passion for sports—especially trail and road running—and understanding of the athletic footwear market is a plus
• Demonstrate authenticity, champion diverse and effective teams, drive strategy, cultivate innovation, deliver results, and build connection

Benefits

• Competitive Pay and Bonuses – variety of competitive compensation programs to foster career development, reward success and show employees