Lead Brand Ambassador

Job Summary

The Casual Lead Brand Ambassador Team Member serves as a model and brand ambassador responsible for executing local marketing activations, engaging with consumers, and maintaining strong community connections for Foxwoods.

About the Role

This role spends over 50% of their time in the field promoting Foxwoods at events and festivals. They serve as the eyes and ears of the brand, gathering feedback and enhancing the connection between Foxwoods and its audience.

Responsibilities

• Adheres to all Mashantucket Pequot Tribal Policies and Procedures.
• Serve as a brand ambassador and model, representing Foxwoods at community events and promotional activations.
• Lead the execution of marketing activations such as sampling events, pop-up promotions, and brand awareness campaigns.
• Engage directly with consumers, educating them on Foxwoods' offerings and enhancing their experience with the brand.
• Upskill Brand Ambassadors on the Foxwoods brand.
• Identify giveaway items and quantities for each event and assist with loading & unloading at Foxwoods.
• Build event PowerPoint recaps and develop consumer retargeting journeys.
• Gather and report real-time consumer insights to help improve marketing strategies and product positioning.
• Support event logistics, including setting up displays, managing branded assets and assisting with activations.
• Create and maintain strategic partnerships with local organizations and influencers to heighten brand awareness.
• Affiliate with social media activations by engaging with consumers and capturing event content.
• Promote positive public and employee relations at all times.
• Ensure timely completion of all assignments.
• Maintain a clean, safe, hazard-free work environment within area of responsibility.
• Perform all other related and compatible duties as needed.

Requirements

• Bachelor degree in advertising, communications, marketing or related field.
• Minimum of three (3) years of experience in a guest experience role, brand ambassador/rep or an equivalent combination of education and experience.
• Excellent communication and people skills.
• Ability to manage multiple projects simultaneously.
• Willingness to work in a fast-paced environment and flexible hours during nights, weekends and holidays.
• Valid driver's license.

Qualifications

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• Must possess excellent interpersonal and communication skills.
• Enthusiastic and energetic personality with a passion for guest experience.
• Basic knowledge of social media engagement.
• Previous experience in marketing, brand ambassadorship, promotions, retail or hospitality preferred.
• Must be digital savvy, to work an data collection device in the field.
• Proficient in Microsoft PowerPoint.
• Detail oriented with strong organizational skills.
• Able to work in a fast-paced environment.
• Able to manage multiple projects simultaneously.
• Able to maintain a flexible work schedule, and be willing to work nights, weekends and holidays.
• Ability to travel to different locations as needed.
• At least 21 years of age.

Supervisory Requirements

Must have the ability to lead a team of brand ambassadors.

Physical Demands and Work Environment

• Ability to stand, walk and engage with guests for extended periods.
• Ability to lift and transport event materials up to 40 pounds as needed.
• Comfortable working both indoors and outdoors in varying environments.
• The physical demands described here are representative of those an employee encounters while performing the essential functions of this job.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Equal Opportunity Employer

The Mashantucket Pequot Tribe practices tribal and Native American preference (33 M.P.T.L.) in hiring and is an equal opportunity employer.