Lead BI Manager

About Us

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Why Join Us

At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

About the Role

Launch Potato is looking for a Lead BI Developer to own the reporting infrastructure that powers decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a clear growth path into becoming a proactive analytical partner who helps the team see around corners. You'll be embedded with the business from day one, partnering closely with our Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance, and challenge the team with insights they aren't currently seeing. This is NOT a role for someone who wants to build dashboards and hand them off—it's for someone who cares deeply about whether the work they build gets used, understood, and acted on.

Responsibilities

• Extract accurate insights from raw, unstructured data without relying on clean models.
• Build, standardize, and drive adoption of reporting while leaving teams more data-literate.
• Connect data directly to levers that move the business, such as campaign performance, conversion rates, or revenue per session.
• Architect complex LookML (or equivalent in Power BI/Tableau) models with full understanding of downstream impacts.
• Audit existing reporting to identify discrepancies, redundancies, and inconsistencies, then develop a roadmap to standardize reporting across verticals.
• Partner closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that drive business impact.
• Improve dashboard standardization and execute ad hoc requests with accuracy and business context.
• Develop trusted data sources to improve the efficiency of data consumption.
• Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Become a trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard.
• Act as a go-to analytical partner who recommends action, not just reports findings.

Outcomes (Performance Expectations)

• 30 Days in: Actively engaged with stakeholders to audit what reporting the team is consuming and why, identifying discrepancies, redundancies, and inconsistencies across existing dashboards. Begin developing a roadmap to standardize reporting across your verticals.
• 60 Days in: Bridge business context and data understanding by articulating how assigned verticals make money and what the key performance levers are. Improve dashboard standardization while executing on ad hoc requests with accuracy and business context.
• 90 Days in: Dashboard standardization is in execution, and a clear roadmap exists for developing trusted data sources to improve data consumption efficiency. LookML structure is understood well enough to begin making changes with full awareness of downstream impacts. Working relationships with Yield, Paid Media, and Account Management are established.
• 6 Months in: Build trust with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics. Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance. Develop a strong understanding of full-funnel metrics supporting each team.
• Year 1: Become the trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard. Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings.

Requirements

• Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing.
• Experience owning reporting end-to-end, from pipeline to dashboard.
• Experience working with messy, complex, third-party data.
• Proven ability to partner closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that move the business.

Skills

• Analytical Rigor: Asks the hard questions and traces discrepancies to the source before drawing conclusions.
• Reporting Ownership: Engages stakeholders to understand how reporting is used before building, creating dashboards that are adopted, not just delivered.
• Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
• Communication: Asks enough upfront to ensure the answer lands with the right context for the right audience.
• Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
• Collaboration: Builds trust by asking genuine questions and showing care for what stakeholders need, not just what they asked for.
• Curiosity & Growth: Asks more than most and is driven to grow from technical executor into analytical partner over time.

Pay

Base salary: $120,000 to $150,000 per year, paid semi-monthly. Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Future increases are based on company and personal performance, not annual cost of living adjustments.