Lead Analytics Manager
Who are we?
Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. Our mission is to connect consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning 15+ countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Why join us?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. Base salary ranges from $120,000 to $150,000 per year, paid semi-monthly.
Must Have:
- Expert SQL & Comfortable with Unstructured Complex Data
- Reporting Ownership & Data Literacy
- Performance Marketing Optimization
- Advanced LookML Development (or equivalent in Power BI / Tableau)
- Curiosity & Business Depth
Experience:
Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business.
Your Role
Launch Potato is seeking a Lead BI Developer to own the reporting infrastructure powering decision-making across Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role requires embedding with Yield, Paid Media, and Account Management teams to uncover meaningful trends, conduct retrospective analyses, and challenge the team with insights they aren't currently seeing. Outcomes include dashboard standardization, proactive retrospective analyses, and a trusted analytical partnership.
Outcomes (Performance Expectations)
- 30 Days in: Audit existing dashboards and begin developing a roadmap for standardization.
- 60 Days in: Bridge business context and data understanding, improving dashboard standardization and responding to ad hoc requests with accuracy and context.
- 90 Days in: Standardized dashboard structure in place, lookML structure understood, and strong working relationships established.
- 6 Months in: Confident self-service analytics enabled, proactive retrospective analyses delivered, and the business team views you as a go-to analytical partner.
- Year 1: End-to-end technical ownership of assigned verticals, complete reporting standardization, consistent retrospective analysis, and trusted analytical partner status.
Competencies
- Analytical Rigor: Asks hard questions and traces discrepancies to their source before drawing conclusions.
- Reporting Ownership: Engages stakeholders to understand how reporting is used before building, creating dashboards that are adopted, not just delivered.
- Business Acumen: Invests in understanding the business by asking the right questions before pulling the data.
- Communication: Asks enough upfront to ensure the answer lands with the right context for the right audience.
- Proactive Ownership: Surfaces problems early, engages before being asked, and drives work forward with a clear point of view.
- Collaboration: Builds trust by asking genuine questions and showing care for what stakeholders need, not just what they asked for.
- Curiosity & Growth: Asks more than most and is driven to grow from technical executor into an analytical partner over time.
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, meaning future increases will be based on company and personal performance, not annual cost of living adjustments.
Apply
To apply, please visit our careers page and submit your application.