Lead Analyst (SA II)
Campaign Performance, Reporting & Insight Development
Analyze campaign performance across email, CRM, and web channels
Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making
Support and refine KPI frameworks, contributing to performance summaries and client-ready materials
Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations
Measurement & Data Management
Support data onboarding, validation, and integration
Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies
Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis)
Identify opportunities to improve measurement and reporting through automation and AI-assisted tools
Collaborate with internal teams and partners to ensure data accuracy and alignment
Follow data governance and privacy guidelines
Project Ownership, Communication & Collaboration
Own delivery of assigned workstreams, ensuring timely and accurate outputs
Collaborate with cross-functional teams including CRM, data, and client stakeholders
Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner
Communicate findings effectively through dashboards, summaries, and presentations
Identify risks or dependencies and proactively escalate or address as appropriate
Continuous Improvement & Innovation
Identify and drive improvements in analytics and reporting workflows
Leverage automation, reusable code, and emerging tools to drive efficiency
Apply AI-assisted methods to enhance analysis and reporting where appropriate
Stay informed on evolving analytics and measurement best practices